WHY IT RATES: MSC Cruises
is bringing together two passions for many travelers; football and the cruise
industry.—Donald Wood, Breaking News Senior Writer.
MSC Cruises, the world’s third largest and fastest-growing
cruise line, is teaming up with the Miami Dolphins and Hard Rock Stadium for a
multi-year partnership ahead of the 2023 football season. As the Official
Cruise Line of the Miami Dolphins, the partnership gives MSC Cruises widespread
branding and promotional opportunities at Hard Rock Stadium, including
in-stadium signage, entitlement to stadium’s 100 Level, and a wide variety of
commercial placements.
The partnership provides MSC Cruises prominent branding
visibility on the 100 Level of Hard Rock Stadium, home to the Miami Dolphins
and a variety of world-class events including international racing, tennis and
soccer, college football and concerts. Additional brand integration
opportunities through the partnership include email marketing, social media,
game day in-stadium branding, inclusion in game day broadcasts and sponsorship
of Miami Dolphins Football Unites sustainability initiatives.
Suzanne Salas, Senior Vice President of Marketing &
Ecommerce, MSC Cruises USA, says: “We are incredibly proud to become the
Official Cruise Line of the Miami Dolphins and Hard Rock Stadium. South Florida
isn’t just home to our U.S. headquarters and many of our team members, but it’s
also an important source market for MSC Cruises, as we bring even more of our
modern, innovative ships to the Cruise Capital of the World and open our new state-of-the
art terminal at PortMiami next year. The Miami Dolphins is a beloved
institution in Miami and for NFL fans across the nation, and we know cruise
fans love football. This partnership with the Miami Dolphins will bring
awareness to MSC Cruises as a perfect vacation option for Dolphins fans through
various collaborations with the team and Hard Rock Stadium.”
Katharine Bohlmann, Miami Dolphins Vice President of
Corporate Partnerships says: “We are excited to partner once again with MSC
Cruises in our pursuit to continue elevating the fan experience. As two
organizations with a large footprint within South Florida, this was an organic
partnership that aligns with our organizational values and dedication to the
South Florida community.”
This winter, MSC Cruises will have its largest presence ever
in the U.S. with five ships sailing from American homeports, including three
from PortMiami. MSC Seascape, the modern and innovative U.S. flagship, sails
7-night cruises to the Eastern and Western Caribbean. She is joined by MSC
Divina, offering a variety of options from 3-night cruises to The Bahamas to
11-night journeys through Central and South America. MSC Magnifica is also
joining the U.S. fleet in Miami this winter and will sail short cruises to The
Bahamas and Key West. Nearly all these cruises include stops at Ocean Cay MSC
Marine Reserve in The Bahamas — the company’s breathtaking private island
destination focused on sustainability.
MSC Cruises is also building a new, state-of-the-art
terminal in Miami, set to be the largest cruise terminal in North America when
it opens next year. The terminal will provide a seamless guest experience for
cruise guests from the second they start their vacation and will be capable of
hosting three latest-generation ships at once, including some of MSC Cruises’
most modern and environmentally advanced vessels. MSC World America will begin
sailing from the new Miami terminal to the Caribbean beginning in April 2025,
joining the fastest-growing fleet as the next U.S. flagship, and offering
experiences and venues tailored to the North American cruise market.
SOURCE: MSC Cruises press
release.
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