MSC
Cruises, the world’s third-largest cruise line, has just unveiled its
latest venture in the realm of Food & Beverage, debuting the bar-raising
'World's Greatest Bars' program.
This fresh and innovative concept aims to
bring some of the world's most celebrated bars directly onto MSC Cruises'
ships, offering passengers an unprecedented drinking experience unlike any
other at sea.
As part of this
initiative, globally renowned bars such as Spain, will make waves as pop-ups on board
select MSC Cruises vessels, each gracing the decks for a six-month stint. Names
will include award-winners like Paradiso and Sips from Barcelona, enabling
guests to indulge in some of the world’s most elite mixology as they sail the
seas.
To ensure an
authentic experience, master mixologists from each partner bar have personally
and painstakingly trained onboard teams, imparting the secrets of their
signature cocktails to preserve the distinctive flavors and techniques that
have earned them international acclaim.
Giacomo Giannotti, owner of Paradioso Barcelona (Left) and Marc Álvarez, co-owner of Sips Barcelona (Right). (Photo Credit: MSC Cruises)
“We’re delighted
to bring the ‘World’s Greatest Bars’ concept on board our ships to create
world-class and innovative experiences for our guests,” said Jacques Van Staden,
Food & Beverage Vice President at MSC Cruises. “The new program brings our
food and beverage offerings to new heights, providing unforgettable experiences
not seen before at sea. We’re thrilled to have on board such exciting bars,
SIPS and Paradiso, two ranked as some of the best in the world. These two bars
are incredibly hard to get into right now, so we’re so excited that our guests
can get a taste of the action.”
The program, which
launched on April 1, will first feature Paradiso's pop-up on board MSC World
Europa and Sips on board MSC Euribia, each of which will enjoy a six-month
activation period aboard their respective host vessels.
MSC Cruises
remains committed to enhancing its Food & Beverage offerings with such avant-garde
concepts as the Helios Wine Bar aboard MSC Euribia, an immersive digital
experience designed to delight the next generation of wine aficionados.
Additionally, gin lovers can rejoice at The Gin Project on MSC World Europa, a
retail outlet boasting a curated selection of over 70 craft gins. Not to be
overlooked is the unique Masters of the Sea microbrewery, also located aboard
MSC World Europa, where specialty beers brewed with desalinated seawater
tantalize the taste buds of discerning beer enthusiasts.
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