by Donald Wood
Last updated: 12:45 PM ET, Mon February 29, 2016
Photo via Facebook/Norwegian Cruise Line
On Monday, Norwegian Cruise Line announced the English and Chinese names for the company's first purpose-built cruise liner for the China market. The ship will be called Norwegian Joy in English and Xi Yuè Hào in Chinese.
Norwegian Cruise Line revealed that the new ship will debut in China in summer 2017, and will have a capacity of 3,900 guests. The Norwegian Joy will also be completely geared to the Chinese traveler, with cuisine and onboard experiences that will cater to their unique vacation preferences.
Some of the Chinese-inspired amenities include world-class entertainment, fine international dining, duty-free luxury shopping at sea and several new first-at-sea activities. The cruise line has also opened offices in Beijing and Shanghai to satisfy the growing market in China.
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In addition to giving the Norwegian Joy an alternative Chinese name, the Norwegian Cruise Line company itself has added a Chinese alternative to its name, dubbed Nuò Wéi Zhen. The name translates to "Promising, Exclusive and Authentic" cruise line.
Norwegian Cruise Line CEO Frank Del Rio released a statement about the new ship:
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"After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel. Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind."
More details about the Norwegian Joy's homeport, accommodations, dining and entertainment will be revealed in the coming months. For more information on Norwegian Cruise Line, check out the company's official website.
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