Cruise & Cruise Line

Pepsi Teams With NFL Rookies for a Carnival Cruise Giveaway

Image: Carnival Mardi Gras cruise ship (photo by Eric Bowman)
Image: Carnival Mardi Gras cruise ship (photo by Eric Bowman)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:45 AM ET, Wed January 31, 2024

Pepsi Zero Sugar Rookie of the Year award finalist, De’Von Achane joins forces with rookie NFL players Will Anderson Jr. and Quentin Johnston and Pepsi Zero Sugar to launch the third annual "Board a Rookie. Return a Pro” Campaign.

The giveaway, now open for entry, invites fans and rookie cruisers to sail on Carnival Cruise Line for the first time and become pro-Carnival cruisers.

De’Von Achane has come out of the gate with a tenacity and confidence rarely seen for a rookie, as the second player in NFL history with at least 200 rushing yards, two rushing touchdowns and two touchdown receptions in a single game. De’Von grew into his role throughout the season, making him an exceptionally strong Pepsi Zero Sugar Rookie of the Year Finalist who knows what it takes to make a strong rookie debut as part of one of the NFL's most explosive offenses.

Achane is partnering with Will Anderson Jr. and Quentin Johnson, rookie cruisers themselves. All three NFL athletes are working with Pepsi Zero Sugar to encourage more rookies to enter for a chance to win a Carnival cruise.

"Embracing the rookie experience, whether on game day or at sea, is thrilling. Partnering with Pepsi Zero Sugar gives me the opportunity to inspire both future rookies and rookie cruisers to venture into new and exhilarating experiences," said Miami Dolphins running back De’Von Achane.

"De’Von Achane, Will Anderson Jr. and Quentin Johnston each brought something special to their NFL rookie season this year," said Scott Finlow, CMO, PepsiCo Global Foodservice. "Our goal is to channel that enthusiasm and energy into this program, allowing first-time cruise-goers to enjoy the thrill of embarking on their own rookie adventure."

Carnival Rookies Program

Pepsi Zero Sugar Teams with NFL Rookies for Carnival Cruise Getaway (Photo Credit: Carnival Cruise Line)

From now through February 11, 2024, fans can visit PepsiRookieCruise.com and enter the sweepstakes for a chance to win their first cruise getaway – to sail at their leisure anytime over the next 12 months on a Carnival ship.

PEPSI is the Official Soft Drink Partner of the NFL and is in its 22nd year as the presenting partner of the Pepsi Zero Sugar NFL Rookie of the Week and Pepsi Zero Sugar NFL Rookie of the Year award. Pepsi Zero Sugar is also the “Official Zero of the NFL” for the 2023-2024 season.


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