Cruise & Cruise Line

Procell and Azamara Launch Procell InSite On Azamara Cruise Ships

Image: Azamara Quest at the Hubbard Glacier in Alaska. (Photo Credit: Azamara Cruises)
Image: Azamara Quest at the Hubbard Glacier in Alaska. (Photo Credit: Azamara Cruises)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:05 PM ET, Thu May 29, 2025

Azamara Cruises has announced a strategic partnership with Procell to launch Procell InSite onboard its small cruise ships.

The professional brand of the Duracell Company, Procell InSite is a revolutionary device management system designed to streamline the monitoring and maintenance of battery-powered devices. By integrating devices into a single online platform, the system provides comprehensive oversight and optimization opportunities featuring advanced analytics, predictive maintenance capabilities, and real-time operational management tools, ensuring seamless operations and significant cost savings. Additionally, Procell InSite supports sustainability by reducing the number of batteries used, thereby minimizing environmental impact.

Placing strong emphasis on guest satisfaction, Azamara realizes that even small battery fail disruptions can impact the guest experience.

Key Benefits of Procell InSite include:

  • Operational Efficiency: Procell InSite's real-time monitoring and predictive maintenance capabilities will help Azamara optimize its maintenance workforce, reduce unnecessary battery replacements and reduce operational costs.
  • Enhanced Guest Experience: Ensuring that battery operated devices are functioning optimally will enhance the overall guest experience onboard Azamara ships by allowing staff to focus more on guest-facing tasks.
  • Sustainability: By reducing the number of batteries used, Procell InSite supports Azamara's commitment to environmental sustainability.

Karim Elmasry, CEO Procell Insight said in a statement, "We are thrilled to partner with Azamara in rolling out Procell InSite. Azamara quickly understood the industry’s blind-spot in some critical guest facing battery operated devices that are not smart, not communicating back their status.”

He added, “That’s where Procell InSite can help, turning legacy devices into smart devices, and with its real-time monitoring capabilities empower cruise liners to optimize resource allocation, enhance guest experiences, streamline operations, and reduce waste. We couldn’t be prouder to have Azamara on-board and ready to take their guest experience to the next level.”

Captain Nico Corbijn, Chief Administrative Officer, Azamara said, “At Azamara Cruises, we’re committed to delivering exceptional guest experiences while driving operational efficiency and sustainability. Our partnership with Procell and the integration of the Procell InSite system marks an exciting step forward. This innovative wireless device management platform allows us to monitor and maintain our battery-powered devices more effectively, reducing waste and operational costs. It’s a smart solution that aligns perfectly with our dedication to responsible, sustainable cruising.”


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