Cruise & Cruise Line

'Scarlet Lady' Will Be Carbon-Neutral From the First Day of Commercial Operation

Image: PHOTO: Virgin Founder Sir Richard Branson (center) with Virgin Atlantic CEO Shai Weiss (left) and Virgin Voyages CEO Tom McAlpin (right). (Photo courtesy of Virgin Voyages)
Image: PHOTO: Virgin Founder Sir Richard Branson (center) with Virgin Atlantic CEO Shai Weiss (left) and Virgin Voyages CEO Tom McAlpin (right). (Photo courtesy of Virgin Voyages)
Laurie Baratti
by Laurie Baratti
Last updated: 3:50 PM ET, Fri February 14, 2020

On the heels of Scarlet Lady's delivery ceremony yesterday, Virgin Voyages today announced that the impressive new vessel has officially reached completion.

The first to be delivered out of a fleet of four 'Lady Ships,' and flagship to the new cruise line by Virgin Group, Scarlet Lady will now make her way into open waters from the Fincantieri shipyard in Genoa, Italy. Then, sailing away from her new homeport in Miami on April 1, 2020, she'll officially embark on her maiden voyage.

Virgin Voyages regards climate change as an urgent, global issue, and believes that the responsibility for combatting this threat falls to every business operation and industry in the world. In keeping, Scarlet Lady, along with her three future sister ships, has been designed with the latest energy-efficiency standards.

It's this commitment that has led Virgin Voyages to become the first cruise line to achieve carbon neutrality in its direct emissions footprint, starting from its very first day in commercial operation.

"It's wonderful to welcome Scarlet Lady today," said Virgin Group Founder, Sir Richard Branson. "I'm so proud that as we start this exciting journey, we also bring to life Virgin Voyages' commitment to preserving the ocean and the first of many steps towards a net-zero carbon future."

Built to uphold the latest internationally-recognized energy-efficiency standards, she'll operate with a reduced environmental impact, thanks to such features as an onboard scrubber system for sulfur-dioxide waste management; a catalytic converter to reduce nitrogen oxides; LED lights to lessen energy consumption and a hydro-dynamic hull design, which reduces fuel consumption.

Virgin Voyages is also among the first cruise lines to incorporate a technology called 'Climeon,' which collects heat generated by the ship's engines and converts it into usable onboard electricity.

The nascent cruise line's long-term ambition for the future is to achieve net-zero carbon emissions, although advancements in technology and infrastructure are yet needed in order to supply commercially-viable solutions to support such a goal.

In the meantime, Virgin Voyages is taking action by purchasing high-quality carbon offsets, and supporting research and development efforts to ensure a net-zero future for the cruise industry.

"The ocean is our home, and we are on a mission to protect it. The single-biggest threat facing our ocean is climate change, and we want to be part of the solution," said Tom McAlpin, CEO and President of Virgin Voyages. "We are committed to pioneering new technologies onboard, and working with our industry peers to advance research and development for zero-carbon fuels."

Next in line for delivery in 2021 is Virgin Voyages' second ship, also being built to similar specifications in the Fincantieri shipyard, named 'Valiant Lady.' Its third and fourth vessels, which have yet to be named, are planned to sail in 2022 and 2023, respectively.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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