by Lacey Pfalz
Last updated: 9:10 AM ET, Fri March 6, 2026
Scenic Group, the company that manages Scenic Luxury Cruises & Tours and Emerald Cruises, is now offering a revised fare structure effective March 9, 2026.
The new pricing model will replace its 2-for-1 model with a four-tiered fare structure with dynamic pricing and greater transparency.
The fare models do not change the brands’ inclusions. The group also recently merged loyalty programs for the two brands, now called Scenic & Emerald Rewards, to connect them more closely.
The Full Fare is an option for travelers who desire flexibility. Always available, this fare offers standard brand inclusions and payment timelines.
“This pricing evolution reflects the next chapter of Scenic Group’s growth in the United States,” said President, Scenic Group USA & LATAM, Ken Muskat. “We are strengthening clarity in our pricing while maintaining the generous inclusions and elevated experiences that define our brands. This structure gives our travel advisor partners greater confidence and provides our guests with transparent, flexible options tailored to their travel planning style.”
The Select Fare is for those planning ahead: travelers who book this fare, available until 120 days before departure, can enjoy up to 15 percent savings and an adjusted payment timeline. It includes standard brand inclusions.
The Preferred Fare is for those who enjoy greater value. Travelers can book this fare up to 120 days before departure and enjoy free or reduced airfare for river sailings, air credit for yacht sailings, and an accelerated payment timeline. Travelers who book this option can enjoy standard brand inclusions and everything that’s included in the Select Fare.
The Preferred+ Fare offers the greatest value, but also the greatest level of commitment. For paying in full at booking, travelers can enjoy Preferred Fare savings and inclusions plus up to $500 additional savings, but it is nonrefundable.
Scenic Group hopes the new pricing structure will help advisors sell both brands to their clients, who now have more control over their booking experience.
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