Cruise & Cruise Line

Uniworld Introduces New Travel Advisor Marketing Tools

Image: The S.S. Beatrice. (Photo Credit: Uniworld)
Image: The S.S. Beatrice. (Photo Credit: Uniworld)
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:35 AM ET, Fri February 7, 2025

Uniworld Boutique River Cruises is offering a new marketing tool for travel advisors to enhance their promotion of the brand: Rallio, a social media marketing management platform where advisors can easily manage their social media marketing. 

The free tool is co-branded with Uniworld, offering travel advisors the ability to easily connect their social media and publish posts, brand highlights and updates created by Uniworld’s own internal marketing team.

Rallio can be used for automatic posting or for more customizable posts, with tracking features, content calendars and more. It’s available to work with Facebook Business, Instagram Business, X, LinkedIn, TikTok, Google Business and Yelp. 

Advisors can easily set up their free account by heading to Rallio’s Uniworld-specific website

Uniworld also launched new travel advisor toolkits with marketing materials for direct mail, social media, flyers, Selling Points PDFs and much more. 

“Our advisors are an essential part of the Uniworld family, and we’re dedicated to providing them with the best resources to support their success as we continue to grow together,” says Ellen Bettridge, President and CEO of Uniworld Boutique River Cruises. “With complimentary access to Rallio and our robust toolkits now at their fingertips, advisors have the marketing support they need to grow their business by inspiring more travelers to sail with Uniworld.”


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Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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