by Sarah Kuta
Last updated: 9:35 AM ET, Thu May 21, 2026
Virgin Voyages has officially kicked off its inaugural Alaska season.
Brilliant Lady is sailing 17 new voyages spanning 12 destinations from now through September. The vessel is departing from Seattle and Vancouver on seven- to 12-night itineraries, including a “MerMaiden” voyage departing Seattle today.
“We have incredibly high repeat rates, so our Sailors are always challenging us to seek new horizons; they always want to know ‘where else can we sail with Virgin?’” says Nirmal Saverimuttu, chief executive officer of Virgin Voyages.
Travelers can take advantage of shore excursions ranging from salmon fishing and glacier trekking to lumberjack shows and totem trail walks. Onboard, travelers can soak up the scenery from their private balcony or from floor-to-ceiling windows in spaces like The Galley food hall.
Following the Alaska season, Brilliant Lady will head to Los Angeles this fall, then to Miami for her winter season—with a 16-night Panama Canal sailing among the highlights.
“This brand is charting new paths, and the sold-out response to our Front(ier) of the Line passes showed us just how sought after our Alaskan itineraries are,” says Saverimuttu. “We continue to reach for the high seas with our itineraries, with Brilliant Lady being no exception. Soon our Sailors can visit one of the world’s most incredible destinations on the No. 1 cruise line, all while enjoying new and exciting artists, chefs and musicians that bring the Virgin vibe.”
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