Cruise & Cruise Line

Virgin Voyages Says It Will Never Have NCFs in Letter to Travel Advisors

Image: Virgin Voyages' Scarlet Lady at Terminal V at PortMiami. (Photo via Virgin Voyages)
Image: Virgin Voyages' Scarlet Lady at Terminal V at PortMiami. (Photo via Virgin Voyages)
Janeen Christoff
by Janeen Christoff
Last updated: 6:00 PM ET, Tue November 22, 2022

Virgin Voyages issued an open letter to its "First Mates" noting that the cruise line has no plans to ever offer non-commissionable fees (NCFs).

In the letter, John Diorio, Vice President of Sales at Virgin Voyages, said the following:

"When we started this journey with you, we listened when you said that NCFs were an anchor on your sales, so we made sure that they would never be a part of our business model. Banned them. Sent them out to sea for good (but not on any of our ships, to be extra clear).

Diorio also shared some other reminders about why sending clients sailing with Virgin Voyages was good for business:

-No NCFs

-Compelling commission-plus we pay commission right after your clients' final payments and pay extra commissions for things like Bar Tab, Shore Things and other add-ons.

-Always included luxury-brilliant perks included on every sailing for our 20-plus eateries with Michelin-star curated menus and world-class entertainment to fitness classes, Wi-Fi, essential drinks and even all tips.

-Award-winning experiences-from Cruise Critic's Best New Cruise and 11 Travel Weekly Magellan Awards to the most five-star Trip Advisor reviews.

The cruise line noted that it's also garnering repeat clientele with some of the highest rebooking rates in the industry.

Diorio concluded by saying: "Again, thank you so much for everything you've done so far--we are incredibly grateful to have you as partners."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Janeen Christoff

Janeen Christoff

Executive Editor - AGENTatHOME | TravelPulse Content Strategy

Editor Executive Editor - AGENTatHOME | TravelPulse Content Strategy true [email protected] 9088 14744 Janeen Christoff caught the travel bug while living in London, England. After two years on the road, she settled in Los Angeles and focused her writing on

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Social Media Made Simple for UTuesday, October 6, 2026
2:00pm Eastern
Social media doesn't have to be complicated. Join Millie Britt, our Digital Marketing Coordinator, for...
Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...
Upcoming Webinar
Discover Europe: Passport to What’s NextThursday, October 8, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse as we Discover Europe, your passport to what’s...
Upcoming Webinar
Social Media Made Simple for UTuesday, October 6, 2026
2:00pm Eastern
Social media doesn't have to be complicated. Join Millie Britt, our Digital Marketing Coordinator, for...
Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...
Upcoming Webinar
Discover Europe: Passport to What’s NextThursday, October 8, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse as we Discover Europe, your passport to what’s...