Despite the challenges wrought by war, Israel continues to strengthen its tourism offerings, with new hotels, experiences and a formidable investment in its tourism infrastructure.
“Most notably, the Israel Ministry of Tourism (IMOT) recently allocated approximately $12 million to strengthen tourism infrastructure in Eilat, further positioning the country’s Southern resort city as a premier leisure destination,” IMOT said.
Modernizing Airports and Gateways
“Israel is also preparing to debut a range of new hotels and attractions across the country while modernizing Ben Gurion Airport through terminal renovations and the development of a new on-site luxury hotel, ensuring a more seamless and elevated travel experience for future visitors,” IMOT added.
Ben Gurion’s Terminal 3 is being expanded to include a new eastern passenger terminal and a two-level underground complex for baggage and security screening.
“The expansion will include new airline check-in areas, restaurants, offices and commercial space designed to increase processing capacity and overall improve the passenger experience,” IMOT said.
In May 2026, Israel also unveiled a new cruise terminal in Haifa, which will enable two mega ships to dock simultaneously and accommodate 1 million passengers annually.
A Wave of New Luxury Hotels
On the hotel front, Fattal Hotel Group unveiled The Yacht on the Herzliya, a 325-room luxury property, which opened its doors in June 2026. The property boasts two swimming pools, a lobby bar, a spa, and an al fresco restaurant.
In May 2026, the 220-room Kassland Resort & Spa, set near Jerusalem in Ma’ale Adumim, began welcoming guests. “Designed to become one of Israel’s best all-in-one destinations, Kassland combines a luxury hotel, an advanced thermal spa and an exhilarating indoor water park together for a perfect family-friendly getaway,” IMOT said.
The 260-room Brown Hotel is scheduled to make its debut in 2028. The seven-story property will feature a rooftop complex, a swimming pool, a spa, a conference center and more.
North American Tourism Rebounds
Despite its challenges, Israel “welcomed 34,700 visitors from the United States and Canada – a 73% year-over-year increase – despite limited airlift, signaling renewed momentum from one of the country's most important inbound markets,” IMOT said.
“Israel has always been a destination where history, culture and innovation come together, and the investments being made today ensure that experience will be even more meaningful for future visitors,” said Yoram Elgrabli, tourism commissioner for North America at the IMOT, adding that the tourism initiatives “reflect our long-term commitment to developing sustainable tourism, enhancing the visitor experience and ensuring that communities across the country benefit from continued tourism growth.”
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