Josefina Rodríguez Zamora, Mexico’s Secretary
of Tourism, reported that the country has spent over $42.4 billion USD in
tourism promotions.
In just the first four months of 2026, Mexico’s Tourism
Investment Portfolio consisted of 773 projects, resulting in a 10 percent
increase in the number of projects and a 16 percent increase in investment
compared to the third quarter of 2025.
Quintana
Roo represents the largest amount of planned tourist investment with 20
percent of the national total, followed by Nayarit with 19 percent, Jalisco
with 12 percent, and Baja Sur showing at nine percent.
“The Tourism Investment Portfolio is consolidating itself as
a more solid, strategic and professional tool, aligned with the country’s
vision of economic and tourism development,” Zamora said.
She added, “For the first time, having information from all
32 federal entities allows us to have a more complete national view of tourism
investments, identify trends, strengthen planning and better monitor the
development of strategic products throughout the country.”
Beginning this quarter, the registration of the tourism
segment to which each project belongs was incorporated, which allows for a more
precise identification of investment trends, development niches and
opportunities to diversify the national tourism offer.
According to the information collected, the sun and beach
tourism segment accounts for 28 percent of the registered projects, followed by
cultural tourism with 20 percent, business tourism with 15 percent and
ecotourism with 11 percent, reflecting the diversification and strengthening of
the country’s tourism offer.
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