American Tourists Paid Way Too Much for Gelato

Gabe Zaldivar
by Gabe Zaldivar
Last updated: 6:00 AM ET, Thu August 7, 2014

Welcome to Italy, where the gelato is delicious but the price of the dessert will make you wince in disgust.

The Local (h/t Business Insider, Fox News) reports a couple of American tourists were purportedly duped into paying an exorbitant amount for local delicacies.

According to the report, James and Mariann Luciani decided they needed a nice treat after dinner, so they stopped by Bar il Caffè, which is close to the famed Trevi Fountain.

Of course, any shop close to a tourist attraction is bound to be a bit pricier than other locales, but this particular story quickly becomes ridiculous.

The Lucianis contend they paid a whopping €42 (about $56) for their dessert, an eye-popping sum since they paid around three to four euros elsewhere on their trip.

We previously told you about a man in London who was gouged for three bottles of water to the tune of $127 at the Wellesley Hotel. So consider this your second lesson of the week that buyer beware most definitely extends to the relatively relaxing endeavors of vacation.

Now the couple did what you might when given such a hefty bill and argued to no avail. In fact, the restaurant explained that the price was clearly marked on the menu at €13 for a gelato and the establishment even gave the couple something of a discount, negating the reported €2.50 per person fee.

Discounts aside, the Lucianis were steamed the next morning, so they brought police officials in on the tall tale. Seeing the menu, the police merely offered that this was indeed the listed price for what we have to assume is the best tasting ice cream in the known world.

Armed with only snark, James relayed, "We've been careful in watching out for pickpockets in Rome, but I never thought I would get scammed here." However, we feel having the best line in the story will hardly ease the pain of paying an audacious price for a couple of gelatos.

Bar il Caffè's manager spoke with The Local and explained, "An ice cream in this cup is big. You could have it for lunch!"

Right when we were ready to side with the travelers, the manager gives us the brilliant idea of having dessert as an actual meal and saves the day. In honor of this story, we plan on having a chocolate sundae for dinner.

The report continues with a reminder that Rome is more than a place for romance and delicious fare:

"The practice of overcharging tourists in Rome gained international headlines last summer, when a group of British tourists were charged €64 for four ice creams. The authorities were so embarrassed by the uproar that they were invited back to the city to experience the best of Italian hospitality."

The report also states a similar debacle played out on social media over a Sardinia bar that charged €20 for juice.

Rather than get mad, we suggest you get suspicious, checking every last Italian menu two, three and four times before ordering, because you never know when that extra basket of bread might cost you a plane ride home.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...