by Donald Wood
Last updated: 8:55 AM ET, Thu January 18, 2024
The Six Flags Entertainment Corporation announced the launch
of the largest digital alliance in the theme park industry, partnering with
Google, HCL Tech, Dell, Snowflake, Fueled, and Pure Imagination Studios.
The digital alliance, the first of its kind in the theme
park industry, will offer cutting-edge technologies from best-in-class
companies to benefit both Six Flags guests and team members.
The technological advancements spearheaded by this alliance
aim to redefine the guest experience across multiple touchpoints, with a focus
on streamlining pre-visit planning through intelligent recommendation systems,
elevating real-time engagement during the visit with AI-driven support, and post-visit
interactions that tailor future recommendations and offers.
“Our guests are at the center of everything we do, and we
want to give them the best possible experience when they visit our parks,” Six
Flags CEO Selim Bassoul said. “By partnering with the best-in-class companies,
we are using data and technology to accelerate innovation and revolutionize the
theme park industry.”
Six Flags believes the new technologies will revolutionize
the visitor experience by introducing immersive and unparalleled elements in
the theme park industry.
By leveraging data-driven personalization, the theme park
company will provide tailored experiences for each guest, setting a new
standard for customer engagement. The digital alliance is poised to unveil
these groundbreaking innovations in the coming months.
“Six Flags is leading the way on technology, harnessing the
power of an alliance to accelerate innovation and seamlessly blend brands into
the guest experience through multiple touchpoints in the park,” Six Flags Chief
Digital Officer Omar Jacques Omran said. “Our guests will benefit from the
latest technology to make their visit more personalized, enjoyable, and
memorable.”
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