VisitBritain has launched a spy-inspired six-week campaign ahead of the release of "Kingsman: The Golden Circle."
The campaign, launched in partnership with MARV films and 20th Century Fox, is aimed at inspiring people to travel to Britain for a Kingsman-themed vacation.
The spy movie was filmed around the U.K. and features iconic landmarks such as Savile Row, Hyde Park, Eventim Apollo (formerly Hammersmith Apollo) and the Greenwich Royal Naval College in London.
Beyond London, filming locations include Principality Stadium in Cardiff, Wales and GlenDronach Distillery in Forgue by Huntly, Scotland.
"Britain is home to some of the world's most-loved secret-agents and our stunning landscapes and iconic cityscapes provide a captivating backdrop for their thrill-seeking adventures and dashing lifestyles, from buying suits at Savile Row to hatching plots and supping whiskey in the Scottish Highlands," said VisitBritain/VisitEngland director of marketing Clare Mullin.
The campaign has its own hub on the VisitBritain website that highlights experiences aspiring Kingsmen can have in the U.K. There are instructions on how to dress like a Kingsman, what whisky to drink as well as a compilation of images curated from the hashtag #Kingsman.
For those who are familiar with the Kingsman franchise or are merely looking for further inspiration, trailers of the movie are also available to view on the site.
Kingsman: The Golden Circle is a follow-up to the first film, "Kingsman: The Secret Service." It is an action spy comedy series based on the comic book of the same name. Rumors suggest that a third and final installment of the series will follow this one.
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"Our collaboration with MARV films and 20th Century Fox on Kingsman: The Golden Circle is a fantastic opportunity to promote to a global audience of millions the adventurous and spy-inspired destinations that can only be experienced on a trip to Britain," said Mullin.
VisitBritain's campaign is a worthy effort as its research shows that films are powerful drivers for travel. More than one-third of potential visitors to Britain have a desire to visit places they have seen in movies or on television.
Kingsman: The Golden Circle has an all-star cast. Returning stars include Colin Firth, Taron Egerton and Mark Strong, while newcomers to the franchise include Jeff Bridges, Channing Tatum, Pedro Pascal, Halle Berry, Elton John and Julianne Moore.
The film debuts in the U.K. on September 20 and premieres in the US on September 22, 2017.
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