Something Wicked this way comes—literally.
This October, Universal Destinations & Experiences
theme parks—Universal Studios Hollywood and Universal
Orlando Resort—will unveil a variety of all-new
immersive experiences and exclusive merchandise inspired by Wicked, Universal
Pictures’ highly-anticipated film coming to theaters on November 22, 2024.
Wicked experiences will differ at each of the destinations
but are both designed to capture the imagination and spirit of the film's breathtaking. Guests can express their fandom through fashion and
accessories, while stepping into the story for the very first time.
Starting in late October, Universal Orlando Resort will
welcome guests to Wicked: The Experience—housed in the former location of the
UNIVRS store and adjacent retail locations steps away from the front gate—where they’ll have the unique opportunity to step into the fantastical Land of
Oz.
This exclusive, one-of-a-kind
experience invites guests to follow the yellow brick road into a variety of
iconic Wicked locations from Shiz University to the Emerald City. Fanciful
costumes and props created by film designers will be on display as guests
become immersed in spectacular scenery and theming that recreates some of the
most memorable moments from the film.
Also beginning in late October, Universal Studios Hollywood
will transform its popular Feature Presentation store within the theme park,
and UNIVRS store at Universal CityWalk Hollywood into memorable Wicked
experiences.
The feature presentation will showcase props from the film,
an exciting photo op will debut within the theme park and, later in tandem with
the film opening, costumes will be displayed within the Universal Cinema, an
AMC Theatre, at Universal CityWalk.
Fantabulous-themed dining will complement these exciting
Wicked experiences at both theme park locations, as well as Voodoo Doughnuts
and The Toothsome Chocolate Emporium & Savory Feast Kitchen at both
Universal CityWalk locations.
The core of these experiences will be redefining new retail
opportunities and exclusive products. An exciting variety of merchandise including
elevated apparel, home goods, accessories, toys and more along with exclusive
products will be available at Universal Orlando Resort, Universal Studios
Hollywood and at both Universal Citywalk locations including:
- Shiz University collection is inspired by the
iconic school where Glinda and Elphaba first cross paths featuring
back-to-school must-haves such as a Spirit Jersey, duffle bag, tumbler, hat,
journal and more.
- The legendary Studio MinaLima developed
exclusive, Wicked-inspired graphics and prints for a cross-category collection
including an intricate all-over-print on apparel, accessories, home goods and
confections and stationery.
- The Wicked logo will don items from hats and
totes to notebooks and mugs, perfect for fans to show their Wicked pride.
- Those looking for even more products can find a
variety of offerings, including fashion dolls from Mattel, Funko Pops! of
fan-favorite characters, LEGO sets featuring the Land of Oz, Loungefly bags as
well as cosplay and prop replicas from The Noble Collection.
Stay tuned as more Wicked celebrations are coming to
Universal Studios Singapore and Universal Studios Japan later this year and
early next.
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