WHY IT RATES: 'Leave It to the Experts' highlights the Avoya difference and the value of independent travel advisors. -Janeen Christoff, TravelPulse Managing Editor
Avoya Travel®, one of the travel industry's most innovative brands, has just launched a multi-channel brand campaign named "Leave It To The Experts" which will feature a series of advertisements across a broad range of digital channels including connected TV, online video, social media, podcast networks, and more. The campaign, which highlights the ease and importance of using a travel advisor, will be both traveler- and industry-facing in terms of showcasing the Avoya difference both in booking with Avoya and in affiliating with the Avoya Network™ as a new Independent Travel Advisor.
The advertisements include varying lengths of video and audio commercials describing the overwhelming nature of the average traveler trying to plan a vacation for themselves, as well as the subsequent consequences of not utilizing the planning and booking services of a vacation expert. The result is a brand campaign that spotlights the benefit of using a travel advisor and the value of booking a vacation with Avoya Travel through relatable and easy-to-follow ads that introduce travelers and travel advisors alike to Avoya's platform model.
"We are inspired every day by the incredible ways our Independent Travel Advisors help travelers plan and book vacations. And paired with Avoya's powerful technology that offers travelers access to exclusive discounts and amenities, this was a story we had to share," said Sam McCully, Senior Vice President of Marketing at Avoya Travel. "This new campaign, which puts our amazing Independent Travel Advisors front and center, is designed to communicate Avoya's real difference: connecting travelers with a real human who helps them plan and book their vacation while offering exclusive savings on top of the best deals out there."
A key component of the marketing and advertising campaign includes an update to the Avoya Travel home page featuring a video explaining the Avoya platform model and the process of using an Avoya Independent Travel Advisor. Additionally, a "Get Started" landing page was added to Avoya's website designed to simplify the concept of booking with Avoya Travel, create an easy path to beginning the process, and highlight the value and benefits of using a travel advisor.
Avoya anticipates the results of the campaign to yield a greater awareness of the brand, strengthen the value of the travel advisor, and reinforce its platform model as the future of the leisure travel industry. The Avoya Network will further benefit from an anticipated increase in patented Live Leads™ along with additional ways for them to leverage the new campaign in building their own businesses. Avoya also expects the campaign to result in meaningful growth of the Avoya Network due to the increased brand awareness and campaign's showcasing of Independent Travel Advisors and their place as a cornerstone of the Avoya platform and leisure vacation planning as a whole.
To learn more visit: AvoyaTravel.com/GetStarted or www.AvoyaNetwork.com.
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