Crystal Becomes Preferred Supplier With Ensemble

Image: The newly reimagined Crystal Serenity cruise ship (Photo Credit: Crystal)
Image: The newly reimagined Crystal Serenity cruise ship (Photo Credit: Crystal)
Lacey Pfalz
by Lacey Pfalz
Last updated: 10:35 AM ET, Tue January 16, 2024

Crystal, the luxury cruise line owned by A&K Travel Group, has become a preferred supplier of the travel agency consortium, Ensemble, which has travel agents in both the U.S. and Canada. 

The cruise line is Ensemble’s featured ‘Partner of the Month,’ and offers training webinars, greater marketing offerings and a contest to win a free trip with Crystal for advisors who book a cruise this month.

The cruise line will also offer benefits for Ensemble advisors, including Ensemble-hosted sailings, travel advisor reduced rate voyages and an onboard amenity program for their clients. 

“We are thrilled to welcome Crystal as a partner as we continue to expand our offerings in the luxury travel sector,” said Michael Johnson, President of Ensemble. “Watching Crystal’s relaunch last summer has excited all of our members, and they cannot wait to speak to their clients about the exceptional voyages Crystal has to offer around the world.” 

The line’s two ships, Crystal Symphony and Crystal Serenity, reentered service under A&K Travel Group’s leadership in the summer of 2023. The line was formerly known as Crystal Cruises.

Ensemble, which was established in 1968, was acquired by Navigatr Group in 2022, which also owns Kensington Tours, Travel Edge and TripArc. 


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Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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