World Travel Holdings Partners With Citation Capital to Fuel Continued Growth

Claudette Covey
by Claudette Covey
Last updated: 7:50 AM ET, Thu May 14, 2026
World Travel Holdings Partners with Citation Capital to Fuel Continued Growth

The partnership with Citation will enable World Travel Holdings to build on its formidable business. (Source: World Travel Holdings)

World Travel Holdings is the recipient of a strategic investment from Citation Capital, a private equity firm that specializes in partnering with founder‑ and family‑led businesses, to fuel the company’s growth going forward.

Co‑Founders and Co‑CEOs Jeff and Brad Tolkin will retain significant ownership and continue overseeing day‑to‑day operations, World Travel Holdings said.

World Holdings, a formidable North American travel distributor, owns such franchise brands as Dream Vacations and CruiseOne.

“This partnership marks an exciting new chapter for World Travel Holdings,” said Jeff Tolkin.

“Over more than two decades, we have built a platform that serves blue-chip partners, franchisees, and travelers through a combination of proprietary technology, deep supplier relationships, and differentiated distribution capabilities,” he added. “We believe Citation is the right partner to help us continue to scale.”

In Brad Tolkin's view, the Citation investment will enable World Travel Holdings to invest in its employees while also building on the company’s formidable business.

“Many of our colleagues have been with World Travel Holdings for more than 20 years, and their expertise across cruise, technology and partner relationships is the foundation of everything this platform does,” he said.

“Jeff and Brad have built an exceptional business alongside a highly experienced management team, serving a large and growing segment of consumers who are increasingly prioritizing real-life, high-quality travel experiences,”  said Lydie B. Hudson, Citation’s co-founder and president.

“We look forward to partnering with Jeff, Brad and the full World Travel Holdings team to build on this momentum and meet growing demand.”


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...
Upcoming Webinar
Discover Europe: Passport to What’s NextThursday, October 8, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse as we Discover Europe, your passport to what’s...
Upcoming Webinar
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...
Upcoming Webinar
Green Getaways 2026: Sustainable Travel That Gives BackWednesday, October 7, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West and TravelPulse in the virtual studios for an exclusive webinar on...
Upcoming Webinar
Discover Europe: Passport to What’s NextThursday, October 8, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse as we Discover Europe, your passport to what’s...
Upcoming Webinar
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...