AHLA Expands Initiatives for Encouraging Women Hospitality Leaders

Image: When looking specifically at the travel industry, women represent 54 percent of those employed worldwide. (photo via Getty/Ryan McVay (Getty/Ryan McVay)
Image: When looking specifically at the travel industry, women represent 54 percent of those employed worldwide. (photo via Getty/Ryan McVay (Getty/Ryan McVay)
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:55 AM ET, Wed September 20, 2023

The AHLA Foundation, run by the American Hotel and Lodging Association (AHLA), announced a new ForWard initiative to support women in hospitality, especially in leadership positions. 

The new initiative merges ForWard, an AHLA event, and the Castell Project, a legacy brand focusing on advancing women hospitality leaders. 

ForWard now offers BUILD & ELEVATE, a year-long curriculum of workshops, career coaching and leadership skills classes for women; ForWardThinking, a speaker series for hospitality students; The ForWard Network, a community of women leaders from the former ForWard Ambassadors and Friends of Castell and Castell Luminaries groups; The ForWard Conference; and the Peggy Berg Castell Award, formerly known as the Castell Award. 

“There is tremendous opportunity for us to do more to celebrate, champion, and create community for women,” said Anna Blue, President of AHLA Foundation. “AHLA Foundation is uniquely positioned to collaborate across industry and invest in the women who are advancing hospitality.”  


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Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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