Despite feeling the pinch from inflation and rising costs for airfare and gas, many American travelers plan to vacation this summer – while reimagining those vacations in order to afford them, according to an American Hotel & Lodging Association (AHLA) survey.
“Summer travel isn’t slowing down. Americans are protecting and prioritizing their vacations and becoming more budget-conscious,” said Rosanna Maietta, president & CEO of AHLA.
“Americans are stretching their dollars, traveling closer to home, taking memorable road trips, and choosing hotels offering amenities that enhance their overall experience,” she added.
The survey, which polled 2,201 Americans online in June, also found “while 57% of Americans say travel costs more than it did last year, a majority (56%) still plan to take a summer trip,” AHLA said. “Among those feeling the impact of higher prices, nearly seven in ten (69%) say taking a summer vacation remains important to them.”
33% of respondents are making their plans with more affordable options, such as choosing destinations closer to home (33%) and taking road trips to avoid flying (30%).
On the hotel front, respondents said they were assessing options with value-oriented amenities, such as free breakfast.
“When asked where they are cutting back to save money, respondents said they are reducing spending on shopping (43%), dining out (39%) and entertainment (26%) before scaling back on hotel accommodations (24%),” AHLA said.
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