Caesars Entertainment Making $1 Billion Investment in Las Vegas

They’re betting big on Las Vegas.

Caesars Entertainment, arguably the most iconic brand name in Sin City, is investing heavily in its properties in America’s Playground.

The company has already spent hundreds of millions of dollars over the last three years and plans to spend $1 billion in total.

Naturally, the improvements have started with Caesars Palace. That includes suites and lounges. Needless to say, the company is on a heater, doubling down, or any other euphemism you can think of.

“Something that we’ve learned over (the course of) six decades at Caesars Palace is that properties have to continue to reinvent themselves,” said Sean McBurney, Las Vegas regional president for Caesars Entertainment, adding that although the legendary property had seen plenty of reinvestment over the years, “we hadn’t really touched the common spaces. So, we started this project of renovating the common spaces (at Caesars Palace) coming right out of COVID. … It’s such a unique property. What’s interesting about Caesars Palace is we do have something for everyone. It’s a property that plays in the luxury segment, but it’s approachable luxury.”

Dining has been a major focus with new culinary offerings from celebrity chefs such as Bobby Flay and Dominique Ansel. 

“This is the flagship property in Las Vegas,” he said. “It’s critical to keep this as competitive as possible and continue to provide new reasons for people to come.”

Although he could not provide any details, McBurney said there are “some very exciting” projects in the works.

The Flamingo Hotel is also undergoing a renovation.

Caesars has also introduced a bundle package for all its properties in Las Vegas.

Dan Walsh, senior vice president and general manager of Flamingo Las Vegas, said the better part of the past several years have been spent analyzing the property.

“When you bring in names like Lisa Vanderpump and Gordon Ramsay, those are compelling names that not only take care of the lodgers that are in the building but bring people in off the street,” he said.

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