Here Comes the New Generation of Hyatt Place Hotels

Hyatt is introducing a new generation of Hyatt Place hotels focused on thoughtful design, value and enhanced well-being experiences.

The company said in a statement that the shift is being made in response to guests’ and owners’ evolving needs.

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“The new generation of Hyatt Place hotels is intended to further strengthen the overall Hyatt Place portfolio and expand our opportunities to work with world-class developers and operators, while also providing flexibility and support to our existing owners,” Jim Chu, global head of development and owner relations, Hyatt, said in a statement. “We are keeping the brand relevant and fresh by focusing on giving our guests more customization and control during their travels, developing deeper relationships with our World of Hyatt members and personalized well-being experiences for our guests.

By evolving and elevating the brand’s offerings, Chu said, the goal is to create a best-in-class experience that redefines the select service category.

The consumer-driven brand has long been committed to research and innovation, as well as direct owner and guest input, all of which led to the reimagining of the Hyatt Place product.

In pursuit of its goal to create a differentiated and optimized guest experience, the company says it will pursue a variety of initiatives.

Design

The Hyatt Place brand will elevate the in-hotel experience by emphasizing guest customization, control and connection. That will include:

—Purposeful furniture designed to keep guests organized and productive

—Elements to promote well-being, including a premium mattress, blackout shades and warm-colored lighting to enhance sleep quality

—Distinct zones to sleep, work and relax, including the brand’s signature Cozy Corner.

Hyatt Place bathrooms will also be redesigned to include more generous vanity counter space, multi-directional lighting at the vanity to reduce shadows, more optimal distance between mirror and vanity for shaving or makeup application and a walk in shower with footrest and larger shower amenity tray.

Each property’s lobby will also be part of the transformation effort. The brand is reimagining the lobby experience to become “an energizing intersection for guests looking to get out of their rooms; whether that means connecting, collaborating, socializing, or simply grabbing a coffee or drink on their own.”

Even the culinary experience at Hyatt Place will be part of the evolution. New dining experiences with elevated culinary offerings will include more compelling breakfast offerings, a redesigned coffee bar and coffee program and an evening lounge with a cocktail and dinner menu focused on classic recipes or offerings with contemporary, regional ingredients.

World of Hyatt

The Hyatt Place brand is also working to strengthen the value proposition for the World of Hyatt community.

That effort will focus on such things as seamless, early check-in allowing World of Hyatt Explorist and Globalist members the option to check-in when they want and how they want. It will also involve the new generation of Hyatt Place hotels being mobile entry capable giving World of Hyatt members more check in and check out flexibility.

Hyatt Place hotels are also testing a number of app-based well-being collaborations that are scheduled to roll out through 2018 and into 2019.

And finally, World of Hyatt members will be able to enjoy the newly reimagined breakfast for free at Hyatt Place hotels.

Well-being

Well-being continues to be a powerful and growing movement, according to Hyatt, one that’s increasingly important to Hyatt Place guests. With that in mind, the hotels will roll-out unique well-being experiences to help travelers stay well while on the road.

One of the primary offerings will be Exhale video content featuring branded fitness and mindfulness programs to inspire well-being in guest rooms. The content will be available in various durations and will be integrated into Hyatt’s mobile app.

Exhale will also extend preferred privileges and rates to Hyatt Place guests in exhale markets.

Leveraging the expertise of exhale, the new generation of Hyatt Place hotels will redesign fitness and well-being environments to address shifting demand for best-in-class fitness, relaxation and social connection.

Hyatt Place hotels will also introduce a number of collaborations with well-being and fitness apps, including a bike sharing platform.