WHY IT RATES: In a
move designed to grow its family-friendly offerings, particularly for those
with young children, Hilton Grand Vacations has coordinated with Great Wolf
Lodge to enable members to use their club points to book at any of the latter’s
19 nationwide resorts ,
while also introducing Great Wolf Lodge guests to vacation ownership benefits. —
Laurie Baratti, TravelPulse Associate Writer
Hilton Grand
Vacations Inc., the premier vacation ownership and experiences company,
announced a partnership with Great Wolf Lodge, the owner and operator of North
America’s largest family of indoor water park resorts, to help expand family
travel options for guests/members of both companies. The partnership will allow
HGV members who are looking for a high-quality, quick drive-to, family getaway
the ability to exchange club points for stays at 19 Great Wolf Lodge locations
across the U.S., while also introducing interested guests of the indoor water
park resort to the benefits of vacation ownership.
The partnership
with Great Wolf Lodge builds on a critical component of HGV’s strategy to
deepen its relationships with existing members and engage new customers.
Through offerings like the one-of-a-kind
family resort experience provided by Great Wolf Lodge, HGV is further
strengthening its position as a leader in experiential travel and family-friendly vacations,
particularly to families with young children.
With an
anticipated summer 2024 start date, HGV members will be able to book vacations
at Great Wolf Lodge resorts using
their club points. In addition, Great Wolf Lodge guests will have the
opportunity to receive curated offers to explore HGV’s network of properties.
“At Hilton Grand
Vacations, we’re more focused than ever on offering unparalleled experiential
travel offerings for our members to create memories that last a lifetime,” said
Mark Wang, CEO of Hilton Grand Vacations. “We're thrilled to partner with Great
Wolf Lodge and to work together to bring new benefits, adventures and reasons
to love travel to our members. We’re looking forward to working alongside a
company with such an exciting development trajectory and complementary
offerings for our members.”
Great Wolf Lodge. (Photo via Jason Lander / Flickr / Creative Commons ) (Photo Credit: Jason Lander / Flickr / Creative Commons)
“Our focus is on
bringing joy to families, and we’re extremely excited to introduce Hilton Grand
Vacations members to the beloved family experience offered at Great Wolf
Lodge,” shared John Murphy, CEO of Great Wolf Resorts. “With 19 resorts
stretching from Southern California to New England, and three more opening
within the next 14 months, we look to further enhance the travel options
available to Hilton Grand Vacations members by providing a close, convenient
and carefree resort experience, ideal for a fun-filled family getaway.”
Great Wolf Lodge
is a destination resort featuring an expansive indoor water park with slides,
pools and water features that families can enjoy together. Along with the water
park, guests can enjoy a variety of family-friendly attractions such as a ropes
course, mini-golf, family bowling, an arcade and more. Great Wolf Lodge
locations also provide complimentary entertainment offerings, delectable dining
and engaging retail experiences, all conveniently located under one roof.
HGV is a leader in
experiential travel through its flagship events program, HGV Ultimate Access,
which provides members exclusive access to once-in-a-lifetime concerts,
celebrity meet-and-greets and more. This includes the HGV Tournament of
Champions, which brings together entertainment, music and sports celebrities to
compete alongside LPGA Tour winners from the previous two seasons in one of
golf’s most unique events. The company has also partnered with the FORMULA 1
HEINEKEN SILVER LAS VEGAS GRAND PRIX to offer fans a front-row seat to the race
from a luxurious hospitality suite.
This partnership
follows HGV’s recent $1.5 billion acquisition of Bluegreen Vacations, which
closed in January. The acquisition expands HGV’s resort portfolio to nearly 200
properties, including in 14 new geographical markets and eight new states.
SOURCE: Hilton
Grand Vacations press release.
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