Hotel Industry’s Best Rewards Program Offering VIP College Football Experiences

by Noreen Kompanik
Last updated: 1:45 PM ET, Mon August 4, 2025

Choice Privileges, the award-winning rewards program from Choice Hotels International, Inc. will kick off its fourth season of College Sports Gameday Experiences in 2025.

The rewards program, ranked as the Best Hotel Rewards Program by U.S. News & World Report and Wallet Hub, will offer exclusive access to 15 top teams completing for the college football championship.

Choice Hotel members can use Choice Privileges points to bid on 40 VIP packages through the 2025 season.

Packages offer premium game tickets, pre-game and sideline passes, gift cards, and more. Fans get frontline access to 15 teams, including national champions, Ohio State University, fan favorites University of Michigan, University of Alabama, and University of South Carolina, newly added to the Choice Privileges' lineup for 2025.

Other participating teams are University of Arkansas, University of Florida, Indiana University Bloomington, University of Kansas, University of Louisville, University of Minnesota, University of Nevada, Las Vegas, University of Oklahoma, Oregon State University, Texas A&M University and University of Wisconsin.

Nandika Suri, Vice President, Loyalty, Choice Hotels International said in a statement, "Many of our members are passionate college sports fans. Last season, they redeemed nearly six million points to bid on our gameday experiences. With a broad range of hotels located within 10 miles of the stadiums hosting this year's featured matchups, we're the ideal pick to help fans experience all the action.”

She added, “This kind of unique program value—one that brings them closer to the teams they love—is something we're proud to deliver year after year. As we kick off our fourth season, we're excited to keep rewarding our members and continue making Choice Privileges a gateway to their most unforgettable moments."

Members can currently bid points on four Platinum and Silver VIP packages through the Choice Privileges auction platform. Future experiences will open throughout the season.

Platinum Experiences

August 30, 2025: University of Texas at Austin vs. Ohio State University vs. (at Ohio State)
September 6, 2025: University of Michigan vs. University of Oklahoma (at University of Oklahoma)

Silver Experiences

August 30, 2025: University of California, Berkeley vs. Oregon State University (at Oregon State)
September 6, 2025: University of California, Los Angeles vs. University of Nevada, Las Vegas (at UNLV)