Hotels.com Launches Digital Concierge Through Mobile App

Requesting a ride, making a dinner reservation and ordering late-night delivery just got a whole lot easier for Hotels.com users.

On Tuesday, the company launched Hotels.com Concierge through its popular smartphone app. Available on iOS and powered by the Button Marketplace, the new feature provides travelers with quick and easy access to a handful of services, including Uber, Groupon, OpenTable and delivery.com.

Uber is available globally, while Groupon is available in the U.S. and U.K. OpenTable is available in more than 20 counties, including the U.S. and U.K. Users in the U.S. will have access to delivery.com, while hungryhouse will be available to users in the U.K.

The available services are based on the guest's location and will show up in the app beginning on the day of the user's hotel stay. 

Although new, Hotels.com Concierge is likely to catch on, with 46 percent of recent survey respondents indicating that they would use a mobile concierge service, according to Hotels.com.

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Most said they would use it to make restaurant reservations, find directions and purchase tickets to local tourist attractions. However, the survey results revealed interest in a mobile butler service for coffee deliveries, ironing and other travel chores.

While Hotels.com's senior director of mobile Daniel Craig admits the app "isn't quite at that stage yet," it's possible those services could be made available sometime down the road.

The company said ticketing will be made available soon.

"Mobile is changing the way people travel, and at the forefront of that we're constantly innovating and investing in mobile, to offer more than just hotel bookings," said Craig in a statement. "We want to make our customers lives easier before, during and after their trip."

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