by Donald Wood
Last updated: 10:00 AM ET, Fri March 8, 2024
Hyatt Hotels Corporation announced an exclusive
collaboration between the Hyatt Regency brand and Future, a personal training
platform that connects users with an ongoing fitness coach to create customized
virtual workouts.
Set to debut at 26 Hyatt
Regency hotels and resorts in the United States, participating properties invite
guests and members to enjoy complimentary guided workouts developed by Future
trainers customized for each hotel and resort’s fitness center and equipment.
With the new collaboration, Hyatt builds on its commitment
to wellbeing and the Hyatt Regency brand’s recent refinement to further provide
innovative offerings that help guests, members and customers live healthy,
happy and fulfilling lives both during and beyond their stays.
“With travelers continuing to seek ways to prioritize their
wellbeing and find convenient and productive ways to exercise and maintain
their routines while away from home, we understand the importance of seamlessly
integrating this into the guest experience,” Hyatt Vice President Emily Wright
said.
“As a global brand with five decades of rich history and a
reputation for seamless care, the new collaboration with Future is just one
example of how we’re evolving the Hyatt Regency brand experience with
personalized touchpoints to address the ever-changing needs of today’s
travelers,” Wright continued.
The workouts were created to target all fitness levels and
activity preferences, from a Surfside Strength Session in Huntington Beach to a
Bridge City Circuit Session in Portland, allowing guests to choose the best
workout.
Accessing the guided workouts is as easy as downloading the
Future personal training app and scanning the QR code in their guestroom or at
the hotel’s fitness center to access their customized workouts.
World
of Hyatt members and guests who complete one of the custom on-property
workouts via Future can enhance their wellbeing routine after their Hyatt
Regency stay with a complimentary one-month membership.
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