Hyatt
has announced the launch of a ‘Be More Here’ loyalty platform offering more
reward choices and more ways to experience well-being in more destinations.
Guests will find an impressive list of offerings to support
their individual well-being journeys – each with a unique approach to help them
not only feel well, but live well.
“Our guests have told us that they are looking to be more
present and have meaningful experiences when they travel. In trying to fit
everything into our busy lives, we tend to sacrifice authentic connections – to
loved ones, colleagues, and even ones’ self - resulting in a renewed need to
help our guests focus on the here and now,” said Laurie Blair, vice president,
global marketing, Hyatt.
Blair added “The ‘Be More Here’ platform encompasses a
vibrant global portfolio of brands
full of life and soul and a loyalty program that rewards members for
experiencing what this world has to offer. It’s just another way we are
differentiating and elevating World of Hyatt by emphasizing guests’ needs and
focusing on rekindling the art of connection.”
As a hospitality company focused on care, Hyatt takes pride
in setting a new standard of well-being for travel. Their continued commitment
to updating current experiences and offering new ones includes:
- MasterClass- the first-ever
hospitality collaboration with the streaming platform where guests can learn
from the world’s best, bringing guests global, in-room access to captivating
lessons across a variety of subjects including health and wellness, arts and
entertainment, business, culinary and more.
- The relationship enables Hyatt guests to learn
and grow through curated content available at 350+ properties across the world.
In addition, Hyatt and MasterClass will kick off at the Sundance Film Festival
2024 with a fireside chat at the World of Hyatt activation space with
MasterClass instructor Issa Rae.
- Headspace- offering members and guests a
complimentary sampling of relaxing sounds from Headspace’s premium colored
noise collection available within the World of Hyatt App and in-room television
at more than 350 properties across the U.S., Canada and Mexico.
- World of Hyatt FIND Experiences- launched
in 2022, Hyatt now has more than 500 global FIND experiences in 55 locations
designed to support the well-being of guests and groups across all brands. Guests
can enjoy a traditional outrigger canoe trip in Maui or learn how to build a
fire in the Berkshires.
World of Hyatt Reimagines Loyalty + Rewards Experience
As of January 1, 2024, members can enjoy the newly expanded
World of Hyatt Milestone Rewards. ‘Be More Here’ allows more options to earn
points for future free nights, enhance stays with suite upgrades or enrich
their well-being through experiences.
A Growing Global Collection of Thoughtfully Curated
Hotels + Resorts
Driven by an understanding of where travelers want to go,
Hyatt is offering an ever-expanding global portfolio of properties and hotels. A
pipeline of 35-plus new luxury properties across Hyatt’s Timeless, Boundless,
Independent and Inclusive Collection brands will give guests and members access
to even more sought-after global destinations.
Through acquisitions, Hyatt is growing its portfolio for
guests and members. The recently announced acquisition of ‘Mr. & Mrs. Smith’
unlocks direct booking access to hundreds more boutique and luxury hotels,
including in 20-plus countries where there are currently no Hyatt hotels.
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