IHG Hotels & Resorts Debuts New Global Campaign

IHG Hotels & Resorts has launched a new global marketing campaign to celebrate the many ways guests can enjoy its hotels and resorts, called Guests How You Guest.

IHG is one of the world’s largest hospitality companies and boasts over 6,000 hotels across its brands, like Kimpton Hotels & Restaurants, InterContinental Hotels & Resorts, Regent Hotels & Resorts, voco Hotels, Crowne Plaza Hotels & Resorts, Staybridge Suites and more.

The new campaign launched on August 3 in the United States and the United Kingdom. The campaign will appear in online ads, on social media, in television ads and magazines and even on large billboards.

"When you look around, it's hard not to notice that travelers are increasingly left to fend for themselves, and that's simply not what being a guest should feel like,” said Clair Bennett, Global Chief Customer Officer for IGH. “We have a mantra we say at IHG – we're real people taking care of real people, and Guest How You Guest embodies that. The images and content are engaging and beautiful, but they are also authentic and send a message that you don't always have to do everything. We're here to take care of all of you."