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Hyatt Hotels has announced it will no longer offer on-demand adult entertainment to guests staying in its hotel rooms.
"This content will not be introduced to any new Hyatt hotels, and it will be discontinued or phased out at all hotels," the company confirmed in a statement Wednesday.
Hyatt's decision to phase out the pornographic material follows similar moves made by other brands, including Hilton Hotels and Marriott.
The massive decline in revenue from on-demand movies in general was undoubtedly a motivating factor behind Hyatt's decision. Citing a report from PKF Hospitality Research, the Associated Press reported that movie rental revenue per available hotel room dropped from $339 per year in 2000 to just $107 per year in 2014.
The prevalence of new technology is largely responsible for that dropoff, as over the past decade laptops and smart phones have emerged as the more popular way to view on-demand content.
While Marriott stopped offering on-demand porn to guests years ago, Hilton just recently announced it was eliminating the offering.
"We are making immediate changes to our global brand standards to eliminate adult video-on-demand entertainment in all our hotels worldwide," the brand said in a statement in August. "...We have listened carefully to our customers and have determined that adult video-on-demand entertainment is not in keeping with our company's vision and goals moving forward."
Like Hilton's, Hyatt's announcement was met with significant praise from Washington, D.C.'s National Center on Sexual Exploitation.
"With this step, Hyatt is proving itself to be a leader among corporations that value a positive and safe environment for their consumers," said the non-profit organization's President, Patrick Trueman, in a statement via the AP.
In addition to Marriott and Hilton, Hyatt joins Ritz-Carlton, Omni, Drury and Nordic Choice Hotels on the list of hotel brands that do not offer pornographic content.
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