Meliá Hotels International and MiM hotels have announced a partnership
in which Meliá will take over management of the MiM hotels portfolio beginning
November 1, 2025.
MiM, the hospitality brand owned by football legend Lionel
Messi will be incorporated into luxury brand, The Meliá Collection. The MiM
portfolio includes six boutique hotels in premier destinations throughout
Spain, including Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret and Andorra,
all of which will be operated under a lease agreement.
Each MiM property reflects Messi’s personal vision of luxury
with signature elements that include the exclusive “Messi Suite” and curated memorabilia.
The hotels are known for their sophisticated, contemporary design, crafted by
acclaimed interior designers such as Luis Bustamante and Lázaro Rosa-Violán,
combining privileged locations with a strong commitment to sustainability and
wellness.
MiM properties offer personalized service and curated
experiences, including signature culinary concepts. In select destinations—such
as Baqueira, Andorra and Sotogrande—Michelin-starred chef Nandu Jubany brings
his unique gastronomic vision, blending local ingredients with Argentine
influences in a relaxed yet refined style inspired by his restaurant concept,
HINCHA.
Wellness is a cornerstone of the MiM experience showcasing
thoughtfully designed spaces with hydrotherapy circuits, bespoke treatments,
and serene environments for holistic relaxation. Wellness offerings are
complemented by outdoor activities including golf, skiing, and hiking in Sotogrande,
Baqueira Beret and Andorra.
Each MiM hotel is distinct in style and market positioning,
with segmentation that includes adults-only properties—such as MiM Mallorca,
MiM Sitges, and MiM Ibiza—and family-friendly options in Andorra, Sotogrande,
and Baqueira Beret. Several hotels offer facilities for small-scale
professional meetings, conferences, and group events and all MiM properties
hold LEED certification.
The
Meliá Collection currently includes 26 hotels currently open or under
development in more than 12 countries. The collection brings together
independent hotels preserving their unique identity while they benefit from
Meliá’s global reach, brand standards and marketing expertise. This model
enables MiM Hotels to maintain their distinctive character while gaining access
to Meliá’s international distribution and loyalty platforms.
Gabriel Escarrer, Chairman and CEO of Meliá Hotels
International said in a statement, “The strength of this alliance lies in the
complementarity between the MiM Hotels and The Meliá Collection. Both share a
common philosophy and a compelling value proposition for the most discerning
travelers—driven by the inspiration of a global icon like Leo Messi and the
proven expertise of a leading hospitality group like Meliá.”
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