Marriott
International and Hawkins Way Capital have announced signed agreements to
convert five properties to the Series by Marriott brand, the company’s newest
collection.
The five urban and coastal properties in Miami, Santa
Monica, San Francisco, Chicago and San Diego currently operating under the
FOUND Hotels brand are expected to join the Series by Marriott
portfolio over the course of the next year.
“The launch of Series by Marriott in the United States is an
exciting milestone, marking a bold new chapter for both the brand and Marriott,
as we continue expanding our offerings to meet the evolving interests of our
owners, franchisees and guests,” said Noah Silverman, Marriott International
Global Development Officer, U.S. & Canada.
He added, “Reflective of a growing demand for upscale
collection brands, Series by Marriott is designed to offer regional owners a
conversion opportunity that provides access to global revenue and demand
generation platforms, while preserving each hotel’s unique brand identity and
delivering an authentic guest experience.”
Ross Walker, Managing Partner, Hawkins Way Capital said in a
statement, “Our collaboration with Marriott is an exciting catalyst for Hawkins
Way Capital and its FCL Management affiliate as we bolster our hospitality
platform nationwide. By aligning FOUND Hotels with Series by Marriott, we’re
preserving the brand’s unique identity while leveraging Marriott’s global reach
and valued loyalty system."
"Together, we’re fostering a model for approachable,
local, lifestyle hotels that meet the needs of today’s traveler in the
country's most sought-after areas," Walker continued.
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