Sabre Hospitality, part of Sabre Corporation—a leading provider of software and technology for the global travel sector—has announced a significant expansion of its existing partnership with OUTRIGGER Resorts & Hotels. The renowned luxury resort chain is adopting the advanced SynXis Retailing solution across its resort portfolio, further deepening its commitment to custom-tailored guest services and optimized revenue prospects.
Following a successful pilot program using SynXis Retailing at two of its properties, OUTRIGGER has decided to roll out the innovative platform at its remaining 12 resorts. This decision positions the brand as the first Sabre customer to transition from SynXis Booking Engine’s standard dynamic packaging functionality to the more cutting-edge capabilities of SynXis Retailing. The enhanced functionality allows OUTRIGGER to strengthen its merchandising efforts and bolster its reputation as an industry leader in hospitality innovation.
"We're thrilled to deepen our collaboration with OUTRIGGER Resorts & Hotels as they expand their adoption of SynXis Retailing," said Frank Trampert, SVP, Global Managing Director of Community Sales, Sabre Hospitality. "This partnership highlights the power of our retailing solutions to transform guest engagement, drive total revenue generated per room, and empower hoteliers to deliver dynamic, tailored experiences across the entire guest journey. Outrigger's decision demonstrates their dedication to staying ahead in the competitive luxury hospitality market."
The SynXis Retailing platform provides OUTRIGGER with powerful tools to improve the booking experience, and offer tailored packages and services for their guests. By leveraging these retailing tools, the brand ensures its guests have access to personalized offers, whether booking a room, adding services or appending bespoke vacation experiences.
Hoteliers utilizing the SynXis Retailing platform have reported significant advantages, including up to a threefold increase in revenue, enhanced customer satisfaction, and a speedier booking process.
"We are excited to upgrade to SynXis Retailing to deliver exceptional guest experiences that go beyond just a room stay. The platform is user-friendly and integrates seamlessly into our existing booking process, allowing us to offer a wide range of options to our guests, including the ability to customize their dream vacation," said Josh Haddadi, Senior Digital Solutions Manager, OUTRIGGER Hospitality Group.
With 38 properties in iconic beachfront locations spanning Hawaii, the Asia-Pacific region and the Indian Ocean, OUTRIGGER Resorts & Hotels has been a valued Sabre client since 2017. This expanded partnership reflects Sabre Hospitality’s mission to equip the travel industry with cutting-edge retailing solutions.
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