Palladium Hotel Group To Manage the New 45 Times Square Hotel in New York

TravelPulse Staff
by TravelPulse Staff
Last updated: 4:15 PM ET, Tue May 9, 2023
45 Times Square Hotel

45 Times Square Hotel. (Photo Credit: Palladium Hotel Group)

WHY IT RATES: The news marks a major milestone for Palladium as it manages its first property in the United States.—Patrick Clarke, TravelPulse Senior Editor


In the heart of Manhattan, situated just a few meters away from Times Square is the new 45 Times Square Hotel.

Property of the company, Ferrado Hotel, owned by the Rosp Corunna Group, a family office of Sandra Ortega, will be managed by Palladium Hotel Group when it debuts in June 2023. 45 Times Square Hotel is the temporary brand that has chosen Palladium Hotel Group to manage the property until its conversion into an Only YOU Hotel, a premium-lifestyle brand with which the hotel brand places itself in urban destinations.

The property embodies the characteristics of the New York City lifestyle and aesthetic with 139 rooms. Located in a prime location, it offers its guests the opportunity to make the skyscraper-filled city their own. Under the slogan, “Enjoying every NYC minute”, they will surprise even the most curious and restless traveler.

“This new opening is a major milestone for Palladium Hotel Group, as it’s the first hotel we will be managing in the United States. New York is also one of the most sought-after destinations in the world by travelers all around the world and we think that Only YOU Hotels will be a perfect fit with the innovative and urban style of the city,” said Jesús Sobrino, CEO of Palladium Hotel Group.

On the other hand, “From Only YOU Hotels’ perspective, it’s strategic to have a presence in one of the most influential cities in entertainment, fashion, and culture at a global level. From Palladium Hotel Group, we are working to transform the asset, following the trend of the brand, mimicking the city and welcoming those that come to enjoy all of their experiences,” emphasized Juan Serra, General Manager of Only You Hotels.

During this transition period, the company would like to turn the “45” into a symbol for urban adventurers - the individuals who make the destination their own, visiting museums and dining in the most coveted restaurants recommended by locals. Travelers that choose to stay at “45” are looking to recharge their energy while stepping out of their routine by continuing to discover the city, transforming the 45 into The Seeker's Number.

Since New York is the city that never sleeps, 45 Times Square Hotel is the place to rest and dream of an unforgettable New York City experience.


SOURCE: Palladium Hotel Group press release. 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...