Sheraton’s newest ad blends the warmth of home with the spirit of travel, set to the tune of a beloved bedtime classic. The campaign celebrates the human moments in everyday life that can bring comfort and tranquility through travel and connection.
‘Goodnight Room’ will roll out Nov. 3 across TV, social media, streaming, and in-flight entertainment. The campaign was developed alongside representatives of Margaret Wise Brown and Clement Hurd, in partnership with HarperCollins Children’s Book.
“Goodnight Moon is a story many of us grew up with, and now many of us read to our own children,” said Peggy Roe, executive Vice President and Chief Customer Officer for Marriott International. “Reimagining it through the lens of Sheraton felt deeply personal because, at its core, both stories are about familiarity and comfort.”
Alongside this campaign, Sheraton is also debuting the Goodnight Moon suite at the Sheraton Boston Hotel, which recently went through a $100 million renovation. This whimsical room is designed to capture the magic of the book that is cherished by children and adults alike.
The room features green walls, a red carpet, a glowing LED fireplace, a working dollhouse, and other details pulled straight from the book. Members can also bid on a two-night stay from Dec. 26–28 that includes curated experiences aligned with the book's theme.
Through the spirit of connection, Sheraton will be making donations to UNICEF and Children’s Miracle Network Hospitals. Members can support these organizations by donating their Marriott Bonvoy points with a 2x Marriott match from Nov. 3 through Dec. 31, 2025, up to 3.75 million points.
“The Goodnight Room film honors that nostalgia while capturing the reality of modern travel— from the moments between meetings and the phone calls home to the small gestures that make us feel grounded wherever we are. It’s a beautiful reflection of what Sheraton stands for today: a gathering place for the world, where warmth, belonging, and community always have a seat,” Roe said.
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