Sonesta
International Hotels Corporation announced the opening of its first hotel
in Mexico, the Costa Sur Resort, Classico Collection by Sonesta.
The 206-room, upper-upscale property is located on a private
beach overlooking the Pacific Ocean at Banderas Bay, just south of Puerto
Vallarta, Jalisco, Mexico. The resort is perched atop a protected lagoon
and is only minutes away from local attractions, including The Malecón
boardwalk, The Church of Our Lady of Guadalupe, Zona Romántica (Old Vallarta)
and Rio Cuale Island.
Keith Pierce, Sonesta’s EVP and President, Franchise &
Development, said in a statement, “The opening of Costa Sur Resort, Classico
Collection by Sonesta is significant for Sonesta as it is our first property in
Mexico. “Operating as the second Classico, a soft brand launched in 2023, this
hotel underscores Sonesta’s continued global expansion with a particular focus
in the LATAM region and a spectacular new location at which our loyalty members
can redeem Sonesta Travel Pass points.”
Classico, positioned in the upper-upscale segment, blends
local authenticity with global appeal. Each Classico location has a distinct
identity and offers signature local cuisine, traditional high-touch service and
refined interiors. The result is a unique, inviting experience that welcomes
guests to immerse themselves in each destination.
Costa Sur Resort, Classico Collection by Sonesta guests will
be eligible to earn or redeem points as members of the award-winning Sonesta
Travel Pass loyalty program.
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