by Lacey Pfalz
Last updated: 2:25 PM ET, Mon January 22, 2024
Sonesta International Hotels Corporation provided a year-end update, noting that the eighth largest hotel company in the U.S. executed 65 new franchise agreements across twelve of its seventeen brands in 2023, adding 5,697 new rooms.
The company expects another good year heading into 2024, following the 2021 debut of Sonesta Franchising in the U.S. and the beginning of three new brands: The James and two Sonesta Collection brands: Classico and Mod.
Classico is an upper-midscale brand that is known for its local cuisine, unique offerings and interior design. The first of this brand is the Z Ocean Hotel in Miami, Florida. Mod is an upscale brand focusing on flexibility, with an eclectic design. The first of this brand is Hotel 11 in Calgary, Alberta, Canada.
“Sonesta’s success in 2023 was driven by our franchise development strategy and our commitment to continue strengthening our capabilities and fortifying franchisee relationships,” said Keith Pierce, Sonesta’s Executive Vice President, President of Franchise & Development.
“With last year’s launch of four new brands, we will continue to expand our franchising presence across several new segments in 2024,” continued Pierce. “We expect our recent growth to continue as we execute deals with flexible standards and a turnaround from application to execution in just 30 days, creating a business model that is primed for conversions.”
Sonesta offers around 1,200 properties and 100,000 guest rooms across its seventeen brands, which are located in eight countries around the world.
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