Sonesta
International Hotels Corporation has announced the execution of 31 new
franchise agreements during the first half of 2025 along with 10 new hotel openings
showcasing the company’s global expansion and growth strategy.
“The continued growth in the first half of 2025, with 31 new
franchise
agreements, highlights Sonesta's sustained momentum and our attractive
value proposition for owners," said Keith Pierce, Sonesta’s EVP and
President of Franchise & Development in a statement.
He added, "We're seeing continued demand across our
diverse portfolio, which speaks to our ability to meet the needs of various
markets and strengthens our existing owner relationships."
In spite of the macroeconomic and political headwinds that
started the year, Sonesta's ongoing franchise expansion highlights its success
in growing its footprint, bolstered by its fast, friendly, and flexible model,
which appeals to hotel owners during times of uncertainty.
"Our tailored brand offerings and flexible standards
are clearly resonating with developers looking for strategic growth," said
Brian Quinn, Sonesta’s Chief Development Officer. "These 31 new
agreements, spanning our distinct brands, along with the 10 recent openings,
demonstrate our continued commitment to providing solutions that drive success
for our franchisees and expand Sonesta's footprint in key locations."
New hotels in the portfolio include:
- Sonesta Essential Baton Rouge - Baton Rouge, LA
- Red Lion Hotel Charlotte - Charlotte, NC
- Signature Inn Berkeley - Berkeley, CA
- Americas Best Value Inn Donaldsonville -
Donaldsonville, LA
- Americas Best Value Inn Fredonia - Fredonia, NY
- Sonesta Essentia Blue Springs - Blue Springs, MO
- Sonesta Essential Overland Park - Overland Park,
KS
- Signature Inn Miami - Miami, FL
- Americas Best Value Inn/Knights Inn Pilot
Mountain (dual brand) – Pilot Mountain, NC
Sonesta’s diverse portfolio of 13 distinct brands provides
owners and developers with a wide range of options across the upper-upscale,
lifestyle, upscale, midscale, extended-stay, and economy segments.
Guests of the new franchise locations can earn or redeem
points as members of the award-winning Sonesta Travel Pass guest loyalty
program.
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