Surge in First-Timers Propels Camping Industry to New Heights

Image: Family camping. (Photo Credit: senyumanmu / Adobe Stock)
Image: Family camping. (Photo Credit: senyumanmu / Adobe Stock)
Noreen Kompanik
by Noreen Kompanik
Last updated: 2:05 PM ET, Thu February 15, 2024

Top camping resource, The Dyrt, has released its 2024 Camping Report presented by the All-New Toyota Tacoma.

In partnering with The Dyrt, Toyota can better discover the trends and patterns shaping the future of camping, given that The Dyrt has over 12 million user-generated reviews, photos and tips for campers.

The report is compiled from the results of surveys conducted with three groups — 7,000 members of The Dyrt camper community, a representative sample of 1,000 U.S. residents, and camping property managers across all 50 states.

The study revealed that an estimated 84.8 million Americans went camping in 2023, and 5.5 million of those were first-time campers. This brings the total number of new campers since 2021 to more than 20 million.

As a result, the dramatic growth in camping has increased demand. In 2023, 45.5 percent of campers reported difficulty booking a site because a campground was sold out. It was four times harder to find an available campsite to book than it was in 2019, when just 10.6 percent of campers reported difficulty.

Yet, this number is down from a peak of 58.4 percent in 2022, likely because campgrounds are responding to that demand. Half of the camping properties surveyed reported adding sites last year.

“We are in the new golden age of camping,” said The Dyrt CEO Kevin Long. “The demand for camping has never been greater, but technology is making it easier to find camping, and property owners are rapidly expanding. As a result, campers have more options than ever before.”

Interest in RV camping continues to grow, with 46.8 percent of survey respondents indicating that RV or trailer was their primary type of camping, an increase of 10.9 percent over 2022. Overland and truck camping also saw a surge in interest with 7.3 percent of respondents saying they preferred to four-wheel their way into the outdoors.

Free camping is another trend that continues to grow. The report found that nearly two-thirds of campers camped for free in 2023, up from just one-third in 2019.

Last year, The Dyrt launched multiple features to help campers find free camping, including maps of 19,000 overnight parking, dump and water station locations and a curated collection of 5,000 car-accessible free camping locations.

“It’s so fascinating to see dramatic increases in free camping, RVing and overlanding all in the same year,” says The Dyrt founder Sarah Smith. “It goes to show that there are so many ways to camp and that campers continue to explore new ways to enjoy the great outdoors.”

The Dyrt’s 2024 Camping Report presented by The All-New Toyota Tacoma includes new findings on camping vehicles. Campers listed “truck” as the most ideal vehicle type for camping, though trucks ranked second behind SUVs for the type of vehicle most campers own. That may change, however, because a majority of campers said they plan to purchase a vehicle in the next five years.


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