W New York – Union Square was the recipient of a $100 million renovation, which transformed virtually every area of the property, including the Grand Staircase, Living Room, guestrooms and suites, fitness facility and meeting spaces.
The property also added a new rooftop bar, a new café in the Living Room and a new restaurant – Seafood Brasserie – which is set to debut this fall.
The hotel’s 270 accommodations are appointed in colors of greens, oranges, and grays, and every “detail in each guestroom and suite is designed to strike the perfect balance of comfort and character,” W Hotels said.
“Subtle, clever nods to the city include custom light fixtures that pay tribute to subway entry lamps and bike chains, nightstands inspired by the ‘Metronome’-esque art installation on Union Square South, side tables with chessboard patterns and bathrooms with grid line-inspired tiling,” the company added.
The 1,215-foot Penthouse Suite is equipped with separate living and bedroom areas, a curved wood bar, a large seating area and more.
The hotel’s Grand Staircase features new carpeting that “appears to drip and pool in a cascade of abstract colors, guiding visitors up its elegant curve wrapped in lush botanicals,” W Hotels said, noting it strikes a balance with the black-and-white houndstooth banquette and welcome desks.
At the top of the staircase, guests will find W Hotel’s signature Living Room – along with the brand’s first Living Room Café, which serves coffee by Devoción during the day and transforms into a cocktail lounge in the evenings.
Seafood Brasserie, which is the brainchild of John McDonald and Mercer Street Hospitality, which are responsible for such restaurants as Lure Fishbar, Bowery Meat Company, Bar Mercer, and Cha Cha Tang, will offer a menu including “seafood and raw bar classics, tapping global influences while staying rooted in seasonality,” W Hotels said.
The new 17th-floor rooftop bar proffers sweeping views of the city and is ideally suited for pre-dinner cocktails and nightcaps.
The hotel’s meeting spaces and fitness centers have also undergone considerable enhancements.
“W New York – Union Square holds a special place in our global portfolio. It is at the heart of our brand, powered by the pulse of our birthplace, New York City,” said George Fleck, senior vice president and global brand leader for W Hotels.
“This is where our story began, and this global flagship reintroduction is about more than honoring our legacy – it’s about leading the next chapter of what a luxury lifestyle brand can be.”
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