Wyndham Earns World's Most Ethical Distinction for Sixth Time

Image: Wyndham Worldwide maintains a strong focus on ethical practices as part of its robust corporate social responsibility commitment. (photo via Flickr/Carl Mueller)
Image: Wyndham Worldwide maintains a strong focus on ethical practices as part of its robust corporate social responsibility commitment. (photo via Flickr/Carl Mueller)
TravelPulse Staff
by TravelPulse Staff
Last updated: 8:30 AM ET, Wed February 14, 2018

WHY IT RATES: This is the fourth consecutive year and sixth year overall that Wyndham has been recognized for its ethical business practices, underscoring that this is a continued focus at the company, one that's taken very seriously. -Mia Taylor, TravelPulse Senior Writer.


With a commitment to acting with integrity and dedication to welcoming people to experience travel the way they want, Wyndham Worldwide has been named 2018 World's Most Ethical Company® by the Ethisphere Institute.

This is the fourth consecutive year and sixth time overall the company has received the designation by Ethisphere, a global leader in defining and advancing the standards of ethical business practices.

"For over ten years, our associates have embodied the responsible business practices recognized today by the Ethisphere Institute," said Stephen P. Holmes, chairman and chief executive officer, Wyndham Worldwide. "As we look ahead to Wyndham Worldwide's planned separation later this year, these are the values that we'll hold for both new companies."

This year marks the 12th anniversary of Ethisphere and the World's Most Ethical Companies designation. The distinction recognizes companies who align principle with action, work tirelessly to make trust part of their corporate DNA, and shape future industry standards by introducing tomorrow's best practices today.

"From our Board of Directors to associates at every level of our company, strong ethics are the foundation of our corporate culture," said Scott McLester, executive vice president and general counsel, Wyndham Worldwide.

"As a global hospitality company with a diverse range of business lines including hotels and vacation ownership resorts, our ethical business practices support our ability to create great experiences for associates and guests," added Korin Neff, senior vice president and chief compliance officer.

Maintaining a strong focus on ethical practices is part of its robust corporate social responsibility commitment. Some of the company's activities and accomplishments include:

-Establishing a global network of Compliance Champions to provide guidance for associates on acceptable standards of business conduct, in addition to providing leadership development programs to weave compliant and ethical decision making into everyday business.

-Protecting human rights by providing hotel owners and franchisees the tools to identify human trafficking through training and awareness campaigns in partnership with the Polaris Project and ECPAT-USA.

-Creating a diverse and inclusive place to work and do business, being recognized among the DiversityInc Top 25 Companies for Diversity.

The World's Most Ethical Company assessment is based upon the Ethisphere Institute's Ethics Quotient® (EQ) framework which offers a quantitative way to assess a company's performance in an objective, consistent and standardized way.

The information collected provides a comprehensive sampling of definitive criteria of core competencies, rather than all aspects of corporate governance, risk, sustainability, compliance, and ethics.

Scores are generated in five key categories: ethics and compliance program (35%), corporate citizenship and responsibility (20%), culture of ethics (20%), governance (15%) and leadership, innovation and reputation (10%).


SOURCE: Wyndham press release


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