Wyndham Expands US Footprint of its New Trademark Hotels

Wyndham Hotel Group is significantly expanding the U.S. footprint of its Trademark Hotel Collection, adding seven new properties to more than double the brand’s portfolio.

The latest additions to this soft brand from Wyndham will be in New York City, California, Ohio, Utah, Louisiana, Nebraska and Vermont.

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The new properties bring the Trademark Hotel Collection in the U.S to 15 hotels and more than 2,000 rooms.

Established last year, Trademark is designed to be a group of upper-midscale-and-above hotels that are known for having an independent spirit and individuality. It’s Wyndham’s first soft brand geared to independent hoteliers with landmark three- and four-star hotels designed for everyday travelers seeking unique accommodations.

Globally, there are nearly 70 hotels in the Trademark Collection.

“Trademark offers entrepreneurial hoteliers a unique opportunity to tap into a hospitality mega-network without sacrificing their hotels’ distinct character and authenticity, which draws travelers through their doors,” Chip Ohlsson, executive vice president and chief development officer, North America, said in a statement. “The surge of owners joining the Trademark family is a testament to their desire to be part of something greater, as well as to Wyndham’s steadfast commitment and track record of delivering for its owners.”

Demand for soft-branded hotels continues gaining momentum in 2018, Wyndham said.

According to STR, last year’s soft branded occupancies topped 66 to 70 percent compared to 62 to 67 percent for hard brands and 63 percent for independent properties.

The new Trademark hotels include:

Ravel Hotel, A Trademark Collection Hotel, in Long Island City, N.Y.
Guests discover the chic side of New York City’s Queens borough at this 113-room hotel featuring a variety of al fresco experiences.

Ravel’s Penthouse 808, an eclectic indoor-outdoor rooftop restaurant and lounge, features Hawaiian- and Asian-inspired fare from Executive Chef Seth Levine and breathtaking views of the Manhattan skyline. Additionally, guests can sip on 15 draught beers and imaginative cocktails at the hotel’s elevated beer garden sprawled across a welcoming green lawn, as well as take a dip in its Profundo pool club, opening in May 2018.

Lions Gate Hotel, A Trademark Collection Hotel, in Sacramento, California
Adorned with aero-inspired décor reflective of nearby McClellan Air Force Base in Sacramento, Lions Gate Hotel, A Trademark Collection Hotel, sits in the heart of McClellan Park. History meets luxury at this 112-room hotel with easy access to Old Sacramento, a 28-acre National Historic Landmark District, featuring museums, railroad excursions and Sacramento River boat tours.

Mulberry Life Inn & Suites, A Trademark Collection Hotel, in Moreno Valley, California
Soon to be “Xola, A Trademark Collection Hotel,” this 140-room boutique hotel in California’s Moreno Valley integrates wellness into every guest touchpoint – like soothing eucalyptus bed linens and allergen-free plush pillows.

Aksarben Suites, A Trademark Collection Hotel, in Omaha, Nebraska
Boasting Omaha’s most beautiful sunlit-atrium, the 186 all-suite boutique hotel flexes to host special events or business meetings up to 150 people. Visitors can explore the unique shops, galleries and restaurants of Omaha’s Old Market district and sports fans can catch a University of Omaha team playing at TD Ameritrade Park of Baxter Arena.

Quail Hollow Resort, A Trademark Collection Hotel, in Painesville, Ohio
Guests at this Ohio gem enjoy easy access to two championship golf courses, Ohio’s growing wine region and the Rock & Roll Hall of Fame in downtown Cleveland. The resort’s 21 versatile meeting rooms can host up to 80 conference guests or 350 banquet guests.

The Bertram Inn & Conference Center, A Trademark Collection Hotel, in Aurora, Ohio
Accommodating up to 1,500 guests for special events, this long-standing Ohio destination is Aurora’s go-to hotel for guests hosting big occasions or simply enjoying the state’s charming countryside.

Zermatt Utah, A Trademark Collection Hotel, in Midway, Utah
Guests breathe in pure mountain air at this inviting village resort near Park City, Utah, featuring traditional, Swiss-style architecture and décor, 308 rooms and a multitude of recreational activities. This mountain oasis is near the area’s top attractions including Utah Olympic Park, Park City ski slopes, and blue-ribbon fly fishing.

Richmond Inn & Suites, A Trademark Collection Hotel, in Baton Rouge, Louisiana
Close to downtown Baton Rouge and just an hour from New Orleans, Richmond Inn & Suites, this all-suite hotel is a prime location for business travelers seeking quick commutes. Designed for extended stay travelers, its 145-spacious suites feature separate living areas, fully-equipped kitchens, and complimentary WiFi.

A Trademark Collection Hotel in Burlington, Vermont
Formerly the Italian Bove Restaurant on Pearl Street in Burlington, Vermont, the 70-year, family run business will be transformed into a 76-room Trademark hotel. Owned by Rick Bove Jr., the hotel is planning to open in 2019.