Tourism Fiji Names Cawanibuka Regional Marketing Officer

Sera Cawanibuka was recently named new regional marketing officer for Tourism Fiji Americas. In her new position, Cawanibuka's responsibilities will include the coordination of Fiji's trade and consumer calendar, developing priority niche markets, growing its leads generation program, and maximizing marketing opportunities in Canada and second tier markets. Prior to her appointment as regional marketing officer, Cawanibuka served as the regional coordinator for Tourism Fiji's Matai Specialists Program. During her tenure, Cawanibuka was responsible for the implementation of training new Matai Specialists, overseeing annual awards, organizing Fiji Super Fam trips and developing marketing materials for the Matai Specialists Program. Cawanibuka was also charged with overseeing incentive-based initiatives, the Matai newsletter, Bula seminars and yearly road shows. For more information, call 310-568-1616, email [email protected] or visit www.fijime.com.

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