Expedia has introduced Expedia Trip Matching, a
never-before-seen tool for travelers to build an itinerary based on an
Instagram reel then book directly on Expedia.
Powered by AI, the feature enables travelers to share any
publicly available travel-related Instagram reel with Expedia to receive destination
ideas, travel tips and even customized itineraries.
"It's no secret people are getting their news,
inspiration and travel ideas from influencers and content creators, with a
recent study showing that 80 percent of millennials rely on social media for
travel decisions," said Jochen Koedijk, Chief Marketing Officer, Expedia
Group. We want to be where consumers get their inspiration, which is
through social media.”
An overview of the Expedia Trip Matching includes:
- Find
inspiration: While scrolling Instagram, a
user finds a Reel featuring a destination or experience they love.
- Share
it with Expedia: The user taps the share
icon on the Reel, searches for the @Expedia account and sends the video.
- Receive
fast results: Based on the video, Expedia
replies with AI-generated, personalized travel recommendations, itineraries and
trip-planning resources.
- Book
when ready: Travelers can review and book
directly from the customized itinerary—seamlessly bridging social discovery
with real-world booking.
Expedia Trip Matching is currently open for beta access and
will be available to U.S. travelers in the upcoming weeks.
Through the new trip
matching feature, Expedia becomes the first OTA to integrate real-time,
AI-powered travel planning directly into Instagram.
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