Tripadvisor Agrees to Sell TheFork to American Express for $700 Million

Image: Group dining in Lisbon, Portugal. (Photo Credit: Adobe/PintoArt)
Image: Group dining in Lisbon, Portugal. (Photo Credit: Adobe/PintoArt)
Patrick Clarke
by Patrick Clarke
Last updated: 8:40 AM ET, Mon June 15, 2026

Tripadvisor has entered into a put option agreement to sell its online restaurant reservation and management platform in Europe, TheFork, to American Express for $700 million.

The all-cash transaction, which is expected to close before the end of 2026, comes just four months after the company revealed it was exploring strategic alternatives for TheFork so it could focus fully on its experiences strategy.

The deal, which is subject to labor consultation and customary closing conditions, including regulatory approvals, is expected to provide significant flexibility for Tripadvisor to accelerate its capital return policy and drive shareholder value, the company said on Monday.

"This agreement reflects two things we believe deeply: the tangible value across Tripadvisor Group's portfolio and our ongoing focus on the opportunity we see ahead in Experiences," Tripadvisor Group CEO Matt Goldberg said in a statement.

"We're proud of what we've built with TheFork and grateful for the team's work to secure a leading position in European dining. I'm confident that we've found an ideal home for them and look forward to expanding our relationship with American Express in the future," said Goldberg.

"In addition to welcoming TheFork to the American Express family, we're excited about the opportunity to deepen our relationship with Tripadvisor going forward," added Stephen Squeri, Chairman and CEO, American Express. "By building on our shared strengths across dining, travel, and experiences, we have opportunities to create even greater value for customers and partners."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...
Upcoming Webinar
MSC Cruises: A Year in Motion — Learn More, $ell MoreMonday, September 21, 2026
2:00pm Eastern
MSC Cruises just wrapped its first-ever Alaska season, and it's only the beginning. Join Erin Douglas...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...
Upcoming Webinar
MSC Cruises: A Year in Motion — Learn More, $ell MoreMonday, September 21, 2026
2:00pm Eastern
MSC Cruises just wrapped its first-ever Alaska season, and it's only the beginning. Join Erin Douglas...