To celebrate Jamaica’s Independence Day on Aug. 6, Sandals Resorts unveiled one of its most significant travel advisor initiatives in 2026, coupling agents' incentives and contests with celebrations in 25 U.S. cities and a new consumer promotion promoting the destination.
Nationwide Advisor Celebrations and Live Stream
“On August 6, Sandals will host Jamaica Independence Day celebrations in 25 cities across the U.S., including New York, Philadelphia, Miami and Atlanta, bringing together over 1,000 travel advisors for immersive events featuring Jamaican cuisine, reggae music and the latest updates on the transformed Sandals Montego Bay, Sandals Caribbean Cay and Sandals South Coast,” Sandals said, adding that a live broadcast will enable approximately “10,000 travel advisors nationwide to hear directly from the resorts’ general managers and destination experts.”
Cash Bonuses and Commission Incentives
Jamaica is also unveiling a limited-time advisor incentive, providing advisors with the chance to earn cash bonuses of up to $100 and 4% in bonus commissions for qualified booking at Sandals Montego Bay, Sandals Caribbean Cay and Sandals South Coast between Aug.1-31, 2026
Free Stays and Social Media Contests
From Aug. 6- 31, 2025, Jamaica is featuring a contest for three-night stays at Sandals Montego Bay, Sandals Caribbean Cay or Sandals South Coast for the most prolific bookers of three resorts “or by sharing their love story with Jamaica via social media using #SandalsJamaicaLove26, during the entry period.
The Great Jamaica Comeback Consumer Sale
Last but not least, Jamaica’s Sandals’ Great Jamaica Comeback Sales provides travelers with up to $1,500 instant credit for stays of five or more nights at Sandals’ Jamaica properties, a $350 air credit and a complimentary Island Routes’ excursion. Sandals Jamaican properties for bookings made between Aug. 4-Sept. 7, 2026, for travel between Aug. 4-Dec. 31, 2028. A $350 air credit is available for stays
This offer is available for bookings made Aug. 4-Sept. 7, 2026, for travel from Aug. 4, 2026, through Dec. 31, 2028.
The instant credit offer is valid for stays between Jan.1-June 30, 2027; and the free Island Routes excursion for stays between Aug. 25, 2026-December 25, 2027.
Continued Investment in Jamaica
“Together, these initiatives underscore Sandals’ continued investment in Jamaica while giving travel advisors new tools and incentives to drive bookings to the destination,” Sandals said.
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