WHY IT RATES: All brands look for one thing - freeing themselves from the cluttered marketplace. Earning recognition from another well-known brand certainly helps to do that. - Rich Thomaselli, TravelPulse Senior Editor
PHOTO: Royal Caribbean awards are to recognize great partners (Courtesy Royal Caribbean)
Avoya Travel®, one of the world's leading travel networks, has been named Royal Caribbean's 2015 Marketing Partner of the Year Award, representing Avoya's fifth Partner of the Year Award from the cruise line. This is the first time Royal Caribbean has given the marketing focused award to any travel partner.
The prestigious award distinguishes Avoya for its innovative, customer-focused marketing and advertising initiatives, as well as recognizing the company's large network of specialized Independent Agencies that have produced top sales achievements.
By focusing on relationships, value, and technology, Avoya was honored for its leadership in digital marketing, branding, social media, content, and one-to-one communication via the phone, email, and web. Avoya has also been an industry innovator in the development of its mobile platform and using behavioral targeting and personalization.
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Avoya's Live Leads™, Shared Success™ model, and customer-centric experience create highly valuable relationships between travelers and Independent Agencies in the Avoya Travel Network that lead to exceptional Royal Caribbean cruise vacations.
Avoya's initiatives have also simplified the booking process for its travel partners, including Royal Caribbean, while increasing the commissions of Independent Agencies well above the industry average.
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"Royal Caribbean and Avoya Travel have been partners for many years and we're honored to be named their Marketing Partner of the Year," said Jeff Anderson, Executive Vice President of Avoya Travel. "Avoya Travel continues to lead the industry in delivering travelers to our outstanding network of Independent Agencies through our innovative marketing and technology."
Royal Caribbean's Marketing Partner of the Year award is part of the cruise line's 2015 Travel Partners of the Year recognition, acknowledging top performing partners in the U.S. and Canada.
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