WHY IT RATES: The new brand refresh takes inspiration from the world and travel.-Patrick Clarke, TravelPulse Senior Editor
Global tour operator Collette unveiled a new logo and refreshed look into the market, alongside its new worldwide brochure featuring 17 new tours in its Season 105 lineup.
The tour operator's modern look celebrates travel, resilience, and its long history.
"Collette's brand refresh marks our step forward into a new era," said Jaclyn Leibl-Cote, president of Collette. "The past two and a half years have introduced challenges that tested us and we've come through led by our values, inspired by our travelers, and stronger than ever. Travelers trust Collette and the new look is deeply connected with our history; it will feel steady and familiar, and at the same time give them a fresh and modern twist on our 105-year-old Collette brand."
Collette's brand refresh notes two key shifts: the former 'green and blue' look now welcomes additional hues into its palette, inspired by the world and travel: yellow for the golden sun, deep sea blues, white sands, and sky blue. The repositioning of its globe into the heart of the brand identity stems from a commitment to both responsibly caring for the world we travel and immersing travelers right into the heart of destinations on all 7 continents, through culturally-rich tours. "Showing travelers the world is what we do, it's at the core of who we are - so now the position of the globe truly reflects that," Leibl-Cote added.
Collette's kick-off to a new travel season and a "new day" features a video that highlights new tours, inspired and fun elements of the brand refresh - and celebrates the joy of travel through experiences by Collette's travelers - set to the soundtrack of the Alternate Routes song "Show You the World", penned especially for Collette.
Visit gocollette.com/newseason to take a look at the brand refresh, video, and new tours.
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