Globus Releases ‘Ultimate Guide for New Travel Advisors’

Image: The guide includes information on Globus family of tour brands, including Avalon Waterways. Pictured, Avalon Impression. (Source: Avalon Waterways)
Image: The guide includes information on Globus family of tour brands, including Avalon Waterways. Pictured, Avalon Impression. (Source: Avalon Waterways)
Claudette Covey
by Claudette Covey
Last updated: 12:10 PM ET, Thu January 22, 2026

The Globus family of brands unveiled the “Ultimate Guide for New Travel Advisors,” designed to help newbies “build confidence, capabilities and sustainable businesses from day one,” the company said.

“This moment matters,” said Cory McGillivray, vice president of sales operations and channel marketing at Globus family of brands. “We’re welcoming a growing class of travel Advisors who are new to the industry and their success will shape the future of travel retail.”

“What we’re seeing is a real need for education that goes beyond products to offer practical guidance that helps advisors sell with confidence, build trust quickly and grow businesses that last,” he added.

Among other things, the guide provides information on how advisors can choose the right niche, access tools and platforms for support and transform leads into repeat business.

New agents can also take advantage of Globus’ travel advisor portal, which offers a robust array of training options, tools and resources, help with lead-generation, marketing assets and business development manager support.

“Our role is to help advisors succeed in not just booking trips, but building careers,” McGillivray said. “This guide, along with the tools and support behind it, reflects how seriously we take that responsibility.”

The Globus family of brands includes Globus, Cosmos and Avalon Waterways.


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