by Lacey Pfalz
Last updated: 9:30 AM ET, Wed September 9, 2026
Australian travel provider and operator, Journey Beyond, is relaunching its popular Become a Beyonder trade incentive, where travel advisors can compete to win an exclusive mega familiarization trip to Australia.
"Are you ready to Journey Beyond on another unforgettable adventure?" said Alicia Triggs, Executive General Manager, Sales and Partnerships at Journey Beyond. "We're rolling out the red carpet once again to bring travel agents from across the globe along for the ride to Become a Beyonder."
The 2026 Beyonder campaign improved the brand’s sales by 40% year over year during the campaign period, with advisors from Australia, New Zealand, the U.S., and the U.K. participating.
What Travel Advisors Can Win
The main event is fourteen chances to win an all-inclusive, nine-day tour around Australia, visiting Rottnest Island, Margaret River, and the Indian Pacific, taking place next March.
Including flights, a one-night stay in Perth, an overnight on Rottnest Island, a three-night tour along the Margaret River, two nights aboard the Indian Pacific to Adelaide, a three-day rail journey crossing the Nullarbor, and a one-night stay in Adelaide, the trip will provide a breathtaking exploration of some of Australia’s most incredible sights.
How to Win a Spot on the Fam Trip
There are 14 spots to win on the mega Australia fam trip, and five different ways to win. The giveaway this year is open to both Canadian and U.S. advisors.
The first is for those who book their clients with Journey Beyond. One North American travel advisor who books at least one trip during the competition period will be randomly selected as the winner.
Three spots will be awarded to those who have the highest year-on-year revenue growth across Rail, Outback Spirit and Pacific Touring trips.
One advisor will win after registering and attending all three campaign webinars, and completing the post-webinar quiz. This winner will be drawn at random.
One spot will be awarded to the travel advisor with the most creative campaign advertising for Journey Beyond to clients.
Another will be a Golden Ticket winner—a random travel advisor draw that’s open to any advisor who books a Journey Beyond trip during the competition period.
Travel advisors can participate to win by booking clients on Journey Beyond Rail, Outback Spirit, Vintage Rail Journeys or Grand Pacific Tours for travel in 2027 now through October 31, 2026.
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